Course description
Marketing is a core element of business that’s in high demand. This course will be valuable to you if you’re looking for promotion, additional responsibility, or to broaden your opportunities.
The course offers an overview of this important discipline, as well as detail on core principles. This will help you become confident in under-standing the true purpose and nature of marketing.
Each course module includes a short quiz so that you can confirm your understanding of the material covered before moving to the next topic.
Upcoming start dates
Suitability - Who should attend?
Is this for you?
This course is designed for: -
- Anyone who needs to improve their understanding of marketing
- Experienced individuals being given, or looking for, more responsibility
Pre-Requisites
No pre-requisites are required for this course.
Outcome / Qualification etc.
This course will help you understand the true purpose and nature of marketing. You will also examine core marketing principles and practices.
Training Course Content
- The Basics of Marketing
- The People and Planning in Marketing
- Product, Pricing, and Promotion
- Distribution and eMarketing Ethics
- Competitive Marketing Strategies
- Building a Digital Market via Websites and Email
- Embracing the Digital Opportunity
- Social Media and Social Selling
Continuing Studies
Learning some of the principles of marketing can lead to a rewarding career, such as a Marketing Assistant. Further training and experience can lead to Marketing Manager, Social Media Manager, or Head of Marketing positions. Another area where knowledge of marketing is essential is if you decide to set up and run your own business.
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Pitman Training
Pitman Training enable businesses to upskill their people and teams to take advantage of changing technologies and ways of working. This is reflected in our range of digital skills programmes that go far beyond Pitman Training’s traditional strengths in Office...