Professional Training
4.8 (26 Reviews)

Essential Marketing Skills

PTP Training & Marketing Ltd, Online (+7 locations)
1 day
1 day
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Course description

Essential Marketing Skills

The PTP Essential Marketing Skills course goes through the whole process of marketing goods and services, from the creation of a product to ensuring that customers will come and buy more from you in the future.

This training course is available throughout the UK.

CPD Value 5.5 Hours

Training Course Content

  • 09:30 - 09:45 Coffee & Course Objectives
  • 09:45 - 10:00 Introduction - The 7Ps of Marketing
  • 10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)
  • 10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube& & Blogs)
  • 11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each Participant looks at their own specific marketing role and decide which methods would be best.)
  • 11:45 - 13:00 Participants To Draw Up Their Own 12 Month Marketing Plan And Give A Presentation
  • 13:00 - 14:00 Lunch
  • 14:00 - 15:00 How To Design Effective Advertising (Looking at the importance of using the right words, colours, pictures, music etc when creating advertising and promotional material.)
  • 15:00 - 15:30 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, Participants will be given the tools to evaluate and improve existing and future marketing strategies.)
  • 15:30 - 16:30 Participants To Re-evaluate Their 12 Month Marketing Plan
  • 16:30 - 16:45 Summary & Action Plans Agreed

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Average rating 4.8

Based on 26 reviews.
Reviews are published according to our review policy.
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Sam Bridge, The Kzone
29 Dec 2015

Found the course an excellent approach and very well delivered.

Judith Bartlett, EBS Associates Ltd
24 Dec 2015

The presentation was first class.

Heather Sanderson, North Yorkshire County Council
19 Dec 2015

Very informative. Given food for thought


Fee includes all course materials, Participant packs, certification and lunch

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PTP Training & Marketing Ltd
PTP House
102 Brook Street
LE12 6TU Wymeswold Leicestershire

PTP: Practical Training for Professionals - leading provider of sales and management training in the UK

PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...

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