Course description
Finance for Marketing and Sales People
The aim of this 1 day workshop style course is to equip marketing and sales people with the financial knowledge they need to fulfil their role and appreciate how their negotiations affect the financial performance of their company.
The programme is brisk and interactive and is delivered in layman's terms.
This Finance for Marketing and Sales People course is available throughout the UK.
CPD Value 5.5 Hours
Training Course Content
- 9.30 - 9.45 Coffee & course objectives
- 9.45 - 10.30 What information is needed:
- Time frame
- Format
- Accuracy
- 10.30 - 11.15 Reading your profit and loss account
- What it tells you
- What it doesn’t tell you
- Applying ratios and measures of performance
- Benchmarking against your competitors
- 11.15 - 11.30 Coffee break
- 11.30 - 12.45 Actions to improve profitability
- Fundamentals of costing
- Knowing your break even point
- Understanding how costs may vary with sales
- Key measures of efficiency and productivity
- Identifying your key performance drivers
- Using budgets; dealing with variances
- 12.45 - 13.30 Lunch Break
- 13.30 - 14.30 Understanding your Balance Sheet
- What it tells you –how much is invested
- What it doesn’t tell you
- Identifying working capital
- Applying ratios and measures of performance
- 14.30 - 15.30 Managing working capital
- Stock management
- Debtors and credit management
- Creditors and other payments
- 15.30 - 16.15 Managing your cash resources
- Understanding cash flow forecasts
- Profit v. cash
- 16.15 - 16.30 Action plans - what will you do now?
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Expenses
Fee includes all course materials, Participant packs, certification and lunch
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PTP: Practical Training for Professionals - leading provider of sales and management training in the UK
PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...