What is content marketing?

Content marketing is the new trend in marketing which focuses on creating media-friendly content on the company websites and social media pages which have the sole purpose of acquiring and retaining customers. The content on the websites can be published in the form of articles, videos, case studies, news, infographics, e-books, case studies and interactive sessions.

Emergence of content marketing

Many corporate professionals regard content marketing as the future of marketing since marketers all over the world have vouched for quality content for websites and digital marketing for the reasons being:

Content marketing outlines the strategies for effective social media marketing.
It is vital for SEO optimisation, as quality and consistent content are rewarded by search engines.
It serves as an imperative for successful public relations activities as many readers care about the content and what image is portrayed of the company.
Good quality content is essential for inbound marketing as it generates more traffic on the social media pages and websites.
It is important for good digital marketing strategies.

Content marketing courses

Content marketing courses are provided in different formats including online sources as well as onsite job training programmes. Training providers in different organisations offer coaching that focusses on training essentials such as target segmentation, consumer behaviour and advertising strategies. Online training cover important topics through webinars, video tutorials and online workshops. Online courses give professionals the flexibility to study at any time including the ability to revisit course materials at any time.

Important topics covered in these content marketing courses include visual content and design, social media strategies, content creation essentials, measurement and evaluation, ROI calculations, content distribution, target segmentation, SEO and industry analytics.

Career prospects for marketing professionals

Professionals trained in content marketing are hired as copywriters, content creation analysts, writers and digital marketing assistants. Some common skills exhibited by these professionals include analytical, statistical, qualitative and computational skills. Other areas in which content marketing skills are valued are in consumer behaviour analytics, services marketing and advertising planning. Some common job positions occupied by such professionals are:

Content analysts and creators
Customer service managers
Media planners
Public Relations officers
Market researchers

Benefits for professionals

Professionals in digital marketing can use qualifications in content marketing to enhance their careers in different areas of marketing such as branding, product management, strategic planning and corporate strategic analysis. Content marketing courses can increase knowledge in a thriving marketing industry which focuses on getting and retaining customers for their businesses.

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