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Marketing director Average UK Salary & Prospects

Marketing directors plan ways to promote products or brands and increase their company's share of the market.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.  
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.  
  • Evaluate the financial aspects of product development,
Read more about Marketing director

Marketing directors typically work around 38 to 40 hours per week.

As a Marketing director you will typically work evenings / weekends.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
  • Read more about Marketing director
    * from ONETonline
    Average salary
    93,372 GBP *
    per year
    55,000 GBP
    100,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Marketing director

    Men make 8% more than Women
    72% of Marketing directors are men
    • 95,306 GBP
    • 88,057 GBP
    Average salary for part-time Marketing director
    Average salary for full-time Marketing director

    • 17,293 GBP
    • 93,372 GBP
    • 88,057 GBP
    • 95,306 GBP
    Pay over time for Marketing director

    Pay for this role has increased over time
    • 90,029 GBP
    • 90,134 GBP
    • 87,982 GBP
    • 93,954 GBP
    • 89,127 GBP
    • 93,372 GBP

    Future outlook for Marketing directors

    Balanced outlook
    199 000+ jobs available
    Balanced outlook
    1% yearly wage growth (on average)
    Very good outlook
    28% chance of automation in the future

    Marketing director - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Marketing director and the highest average level of education for people in this role.
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    Get the right qualification to begin your journey to becoming a Marketing director


    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Marketing director.
    Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
    Reading Comprehension Understanding written sentences and paragraphs in work related documents
    Social Perceptiveness Being aware of others' reactions and understanding why they react as they do

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Marketing director. Check that you know:
    Customer relationship management CRM software Blackbaud The Raiser's Edge; Oracle Eloqua; QAD Marketing Automation; Salesforce software
    Data base management system software Apache Solr
    Data base user interface and query software AEC Software FastTrack; Amazon Redshift
    Enterprise resource planning ERP software
    Web platform development software Drupal
    Improve your skills today


    Things to highlight for your Marketing director interview

    Initiative Job requires a willingness to take on responsibilities and challenges. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Leadership Job requires a willingness to lead, take charge, and offer opinions and direction. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

    Not sure if you are in the right job?

    Take our career change quiz