Marketing director | Average UK Salary & Outlook

Marketing directors plan ways to promote products or brands and increase their company's share of the market.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.  
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.  
  • Evaluate the financial aspects of product
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Marketing directors typically work around 38 to 40 hours per week.

As a Marketing director you will typically work evenings / weekends.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
Read more about Marketing director
* from ONETonline
Average salary
93,640 GBP *
per year
55,000 GBP
100,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Marketing director

Big gender gap
  • 98,868 GBP
  • 80,883 GBP
Average salary for part-time Marketing director
Average salary for full-time Marketing director

  • 30,366 GBP
  • 32,652 GBP
  • 93,640 GBP
  • 80,883 GBP
  • 98,868 GBP
Salary over time for Marketing director

Salary for this role has increased over time
  • 90,029 GBP
  • 90,134 GBP
  • 87,982 GBP
  • 93,954 GBP
  • 89,127 GBP
  • 93,372 GBP
  • 93,640 GBP
  • 85,899 GBP
  • 95,818 GBP

Future outlook for Marketing directors

Balanced outlook
199 000+ jobs available
Balanced outlook
1% yearly wage growth (on average)
Very good outlook
28% chance of automation in the future

Marketing director - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Marketing director and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 56% of people in this role have a Bachelor's degree
  • 24% of people in this role have a Master's degree
  • 11% of people in this role have a Professional degree

You'll need:

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • leadership skills
  • customer service skills
  • business management skills
  • maths knowledge
  • to be thorough and pay attention to detail
  • to be able to use a computer and the main software packages confidently

Get the right qualification to begin your journey to becoming a Marketing director


Things to highlight for your Marketing director interview

Initiative Job requires a willingness to take on responsibilities and challenges. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Leadership Job requires a willingness to lead, take charge, and offer opinions and direction. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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