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Social media manager Average UK Salary & Prospects

Social media managers communicate with organisations’ customers and clients through social media channels.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.  
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.  
  • Evaluate the financial aspects of product
Read more about Social media manager

Social media managers typically work around 38 to 40 hours per week.

As a Social media manager you will typically work evenings / weekends.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
Read more about Social media manager
* from ONETonline
Average salary
42,878 GBP *
per year
23,000 GBP
75,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Social media manager

Men make 23% more than Women
54% of Social media managers are men
Big gender gap
  • 47,260 GBP
  • 36,351 GBP
Average salary for part-time Social media manager
Average salary for full-time Social media manager

  • 17,906 GBP
  • 17,347 GBP
  • 42,878 GBP
  • 36,351 GBP
  • 47,260 GBP
Pay over time for Social media manager

Pay for this role has increased over time
  • 43,179 GBP

Future outlook for Social media managers

Very good outlook
103 000+ jobs available
Balanced outlook
3% yearly wage growth (on average)

Social media manager - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Social media manager and the highest average level of education for people in this role.

In terms of people already in this role:

  • 56% have a bachelor's degree
  • 24% have a master's degree
  • 11% have a professional qualification

You'll need:

  • knowledge of media production and communication
  • knowledge of English language
  • to be thorough and pay attention to detail
  • excellent verbal communication skills
  • the ability to sell products and services
  • the ability to work well with others
  • the ability to accept criticism and work well under pressure
  • the ability to use your initiative
  • to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Social media manager

Social Media Marketing

Things to highlight for your Social media manager interview

Initiative Job requires a willingness to take on responsibilities and challenges.

Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations.

Leadership Job requires a willingness to lead, take charge, and offer opinions and direction.

Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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