Course description
This online course examines the main social media platforms and their use as marketing tools.
In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter.
We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.
We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.
You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.
We’ll show you how to create a Social Media Policy and use social media for internal communications.
You’ll learn how to build social media into your recruitment campaigns and train employees to use social media to promote your company.
Online security is crucial and we’ll cover the basic aspects everyone needs to know.
Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
Upcoming start dates
Suitability - Who should attend?
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.
Outcome / Qualification etc.
By the end of this course, you will be able to:
- Understand the major social media platforms and their benefits as a marketing tool.
- Recognize the effectiveness of social media campaigns.
- Learn to deal with the positives and negatives of social media campaigns.
- Create and implement a social media policy.
- Recognize the importance of online Safety.
Training Course Content
- Module 1: Introduction
- Module 2: Business Benefits
- Module 3: Getting Started
- Module 4: Managing Campaigns
- Module 5: Social Media Policies
- Module 6: Handling Negative Feedback
Pass % Required: 70%
Course delivery details
Recommended System Requirements
- Browser: Up-to-date web browser
- Video: Up-to-date video drivers
- Memory: 1Gb+ RAM
- Download Speed: Broadband (3Mb+)
Why choose Acudemy Training
100% certified & specialised trainers delivering face-to-face, webinars and on-site courses
5 locations where courses are being delivered, with a concentration on Central London
More than 90% of satisfied individuals and organisations (2000+ students trained so far)
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