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Training Course Content
Unit 1: Requirements for Social Media Marketing
- Benefits of social media marketing
- Differences between traditional media and social media
- Top social media platforms available
- Laws and legislation relating to social media
Unit 2: Your Business and Social Media
- Defining your business vision, aims, objectives and goals
- The positive and negative effects of social media on business
- Psychology and social media
- Selecting appropriate social networking tools
Unit 3: Developing your Social Media Strategy
- Social media policy and your business
- Key steps to developing a social media strategy
- Analysing risk and developing a contingency plan
- Measuring the success of social media
Unit 4: Implementing Social Media Tools
- Current social media landscape and business trends
- Explore social media campaigns
- Benefits of various social media tools
- Integrating social media tools into your business plan
Unit 5: Monitoring Social Media Tools
- Measuring business performance
- Social media monitoring tools
- Digital marketing media tools and your business
Unit 6: Evaluating your Business Strategy
- Reviewing your business plan
- Using strategic analysis tools
- Identifying key changes within your business plan
- Implement changes in your business plan
Course delivery details
Split into 6 units, every element of this course seeks to expand your understanding of social media marketing, so you can achieve the theoretical knowledge you need to apply these skills within real and practical settings.
This course is assessed using a series of written assignments that are designed to test your knowledge of the course materials. These will need to be sent to your personal tutor for marking, whereupon they will supply you with helpful tips and feedback. No external examinations are required.
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