Advertising account planner | Average UK Salary & Outlook

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.  
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.  
  • Assist with
Read more about Advertising account planner

Advertising account planners typically work around 39 to 41 hours per week.

As a Advertising account planner you will typically work 9am to 5pm.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns.
Read more about Advertising account planner
* from ONETonline
Average salary
33,644 GBP *
per year
18,000 GBP
45,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Advertising account planner

Big gender gap
  • 38,483 GBP
  • 29,439 GBP
Average salary for part-time Advertising account planner
Average salary for full-time Advertising account planner

  • 17,731 GBP
  • 19,186 GBP
  • 33,644 GBP
  • 29,439 GBP
  • 38,483 GBP
Salary over time for Advertising account planner

Salary for this role has increased over time
  • 32,281 GBP
  • 31,006 GBP
  • 30,016 GBP
  • 34,411 GBP
  • 36,452 GBP
  • 33,626 GBP
  • 33,644 GBP
  • 33,468 GBP
  • 33,680 GBP

Future outlook for Advertising account planners

Balanced outlook
153 000+ jobs available
Balanced outlook
1% yearly wage growth (on average)
Balanced outlook
43% chance of automation in the future

Advertising account planner - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Advertising account planner and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 60% of people in this role have a Bachelor's degree
  • 10% of people in this role have GCSEs or equivalent
  • 8% of people in this role have a certificate of higher education or equivalent but no degree

You'll need:

  • knowledge of media production and communication
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • to be flexible and open to change
  • the ability to come up with new ways of doing things
  • excellent verbal communication skills
  • patience and the ability to remain calm in stressful situations
  • to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Advertising account planner


Things to highlight for your Advertising account planner interview

Initiative Job requires a willingness to take on responsibilities and challenges. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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