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Advertising account planner Average UK Salary & Prospects

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.  
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.  
  • Assist with annual budget
Read more about Advertising account planner

Advertising account planners typically work around 39 to 41 hours per week.

As a Advertising account planner you will typically work 9am to 5pm.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns.
  • Read more about Advertising account planner
    * from ONETonline
    Average salary
    33,626 GBP *
    per month
    18,000 GBP
    45,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Advertising account planner

    Men make 20% more than Women
    37% of Advertising account planners are men
    Big gender gap
    • 38,091 GBP
    • 30,650 GBP
    Average salary for part-time Advertising account planner
    Average salary for full-time Advertising account planner

    • 16,552 GBP
    • 17,690 GBP
    • 12,186 GBP
    • 33,626 GBP
    • 30,650 GBP
    • 38,091 GBP
    Pay over time for Advertising account planner

    Pay for this role has increased over time
    • 32,281 GBP
    • 31,006 GBP
    • 30,016 GBP
    • 34,411 GBP
    • 36,452 GBP
    • 33,626 GBP

    Future outlook for Advertising account planners

    Balanced outlook
    153 000+ jobs available
    Balanced outlook
    1% yearly wage growth (on average)
    Balanced outlook
    43% chance of automation in the future

    Advertising account planner - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Advertising account planner and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 60% of people in this role have a Bachelor's degree
    • 10% of people in this role have GCSEs or equivalent
    • 8% of people in this role have a certificate of higher education or equivalent but no degree

    You'll need:

    •  knowledge of medicine and dentistry  
    •  knowledge of psychology  
    •  sensitivity and understanding  
    •  customer service skills  
    •  patience and the ability to remain calm in stressful situations  
    •  to be thorough and pay attention to detail  
    •  the ability to use your initiative  
    •  counselling skills including active listening and a non-judgemental approach  
    • to be able to carry out basic tasks on a computer or hand-held device

    Get the right qualification to begin your journey to becoming a Advertising account planner


    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Advertising account planner.
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
    Social Perceptiveness Being aware of others' reactions and understanding why they react as they do
    Speaking Talking to others to convey information effectively
    Judgment and Decision Making Considering the relative costs and benefits of potential actions to choose the most appropriate one

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Advertising account planner. Check that you know:
    Analytical or scientific software Business analysis software; Data visualization software; Google Analytics
    Data base user interface and query software Microsoft Access
    Desktop publishing software Adobe Systems Adobe InDesign
    Video creation and editing software Adobe Systems Adobe AfterEffects
    Web page creation and editing software Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player; Facebook
    Improve your skills today


    Things to highlight for your Advertising account planner interview

    Initiative Job requires a willingness to take on responsibilities and challenges. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

    Not sure if you are in the right job?

    Take our career change quiz