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Advertising media planner Average UK Salary & Prospects

Advertising media planners decide which media is best suited to advertising their client's products or services.

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.  
  • Maintain assigned account bases while developing new accounts.  
  • Provide clients with estimates of the costs of advertising products or services.  
  • Locate and contact potential clients to offer advertising
Read more about Advertising media planner

Advertising media planners typically work around 37 to 39 hours per week.

As a Advertising media planner you will typically work evenings.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
  • Read more about Advertising media planner
    * from ONETonline
    Average salary
    50,097 GBP *
    per month
    18,000 GBP
    60,000 GBP
    Starting
    5+ Experience
    * data taken from the Office of National Statistics (ons.gov.uk)
    Average salary for Advertising media planner

    Men make 26% more than Women
    56% of Advertising media planners are men
    Big gender gap
    • 56,042 GBP
    • 41,377 GBP
    Average salary for part-time Advertising media planner
    Average salary for full-time Advertising media planner

    Showing:
    • 17,572 GBP
    • 50,097 GBP
    • 41,377 GBP
    • 56,042 GBP
    Pay over time for Advertising media planner

    Pay for this role has increased slightly over time
    • 41,696 GBP
    • 39,314 GBP
    • 37,325 GBP
    • 41,257 GBP
    • 46,334 GBP
    • 50,097 GBP

    Future outlook for Advertising media planners

    pointer
    Excellent outlook
    27 000+ jobs available
    pointer
    Very good outlook
    4% yearly wage growth (on average)
    pointer
    Very good outlook
    25% chance of automation in the future

    Advertising media planner - Your future job?


    Which qualifications do I need?

    Find out what you need to know in order to become a Advertising media planner and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 52% of people in this role have a Bachelor's degree
    • 30% of people in this role have GCSEs or equivalent
    • 13% of people in this role have a certificate of higher education or equivalent but no degree

    You'll need:

    •  knowledge of media production and communication  
    •  the ability to sell products and services  
    •  knowledge of English language  
    •  to be thorough and pay attention to detail  
    •  excellent verbal communication skills  
    •  thinking and reasoning skills  
    •  the ability to come up with new ways of doing things  
    •  the ability to organise your time and workload  
    • to be able to use a computer and the main software packages competently

    Get the right qualification to begin your journey to becoming a Advertising media planner

    Marketing

    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Advertising media planner.
    Speaking Talking to others to convey information effectively
    Persuasion Persuading others to change their minds or behavior
    Service Orientation Actively looking for ways to help people
    Social Perceptiveness Being aware of others' reactions and understanding why they react as they do
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Advertising media planner. Check that you know:
    1
    Customer relationship management CRM software Salesforce software
    2
    Data base user interface and query software FileMaker Pro; Microsoft Access
    3
    Desktop publishing software Adobe Systems Adobe InDesign
    4
    Electronic mail software Email software; Microsoft Outlook
    5
    Graphics or photo imaging software Adobe Systems Adobe Photoshop
    Improve your skills today

    Marketing

    Things to highlight for your Advertising media planner interview

    Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles. Integrity Job requires being honest and ethical. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

    Not sure if you are in the right job?

    Take our career change quiz