Advertising media planner | Average UK Salary & Outlook

Advertising media planners decide which media is best suited to advertising their client's products or services.

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.  
  • Maintain assigned account bases while developing new accounts.  
  • Provide clients with estimates of the costs of advertising products or services.  
  • Locate and contact potential clients to
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Advertising media planners typically work around 37 to 39 hours per week.

As a Advertising media planner you will typically work evenings.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
Read more about Advertising media planner
* from ONETonline
Average salary
43,427 GBP *
per year
18,000 GBP
60,000 GBP
5+ Experience
* data taken from the Office of National Statistics (
Average salary for Advertising media planner

  • 46,338 GBP
  • 39,827 GBP
Average salary for full-time Advertising media planner

  • 43,427 GBP
  • 39,827 GBP
  • 46,338 GBP
Salary over time for Advertising media planner

Salary for this role has increased over time
  • 41,696 GBP
  • 39,314 GBP
  • 37,325 GBP
  • 41,257 GBP
  • 46,334 GBP
  • 50,097 GBP
  • 43,427 GBP
  • 44,905 GBP

Future outlook for Advertising media planners

Excellent outlook
27 000+ jobs available
Balanced outlook
1% yearly wage growth (on average)
Very good outlook
25% chance of automation in the future

Advertising media planner - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Advertising media planner and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 52% of people in this role have a Bachelor's degree
  • 30% of people in this role have GCSEs or equivalent
  • 13% of people in this role have a certificate of higher education or equivalent but no degree

You'll need:

  • knowledge of media production and communication
  • the ability to use your initiative
  • knowledge of English language
  • to be thorough and pay attention to detail
  • to be flexible and open to change
  • the ability to come up with new ways of doing things
  • excellent verbal communication skills
  • patience and the ability to remain calm in stressful situations
  • to be able to carry out basic tasks on a computer or hand-held device

Get the right qualification to begin your journey to becoming a Advertising media planner


Things to highlight for your Advertising media planner interview

Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Initiative Job requires a willingness to take on responsibilities and challenges. Persistence Job requires persistence in the face of obstacles. Integrity Job requires being honest and ethical. Achievement/Effort Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

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