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Public relations officer Average UK Salary & Prospects

Public relations (PR) officers manage an organisation's public image and reputation.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.  
  • Write press releases or other media communications to promote clients.  
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.  
  • Plan or direct development or
Read more about Public relations officer

Public relations officers typically work around 38 to 40 hours per week.

As a Public relations officer you will typically work evenings / weekends.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic — Artistic occupations frequently involve working with forms, designs and patterns.
  • Read more about Public relations officer
    * from ONETonline
    Average salary
    39,059 GBP *
    per year
    18,000 GBP
    90,000 GBP
    5+ Experience
    * data taken from the Office of National Statistics (
    Average salary for Public relations officer

    Men make 19% more than Women
    47% of Public relations officers are men
    Big gender gap
    • 42,738 GBP
    • 34,671 GBP
    Average salary for part-time Public relations officer
    Average salary for full-time Public relations officer

    • 17,744 GBP
    • 39,059 GBP
    • 34,671 GBP
    • 42,738 GBP
    Pay over time for Public relations officer

    Pay for this role has increased over time
    • 33,079 GBP
    • 33,897 GBP
    • 37,482 GBP
    • 37,860 GBP
    • 38,738 GBP
    • 39,059 GBP

    Future outlook for Public relations officers

    Excellent outlook
    34 000+ jobs available
    Balanced outlook
    3% yearly wage growth (on average)
    Very good outlook
    27% chance of automation in the future

    Public relations officer - Your future job?

    Which qualifications do I need?

    Find out what you need to know in order to become a Public relations officer and the highest average level of education for people in this role.
    Find out what skills and qualifications can help you become a Public relations officer

    There is no set entry route to become a public relations officer but it may be useful to do a relevant subject like a Foundation Certificate in Marketing.

    You can also study higher level qualifications if you're working in a marketing or communications department.

    Get the right qualification to begin your journey to becoming a Public relations officer

    Public Relations

    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Public relations officer.
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Speaking Talking to others to convey information effectively
    Coordination Adjusting actions in relation to others' actions
    Social Perceptiveness Being aware of others' reactions and understanding why they react as they do
    Time Management Managing one's own time and the time of others

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Public relations officer. Check that you know:
    Data base user interface and query software Cision CisionPoint; Data entry software
    Graphics or photo imaging software Adobe Systems Adobe Illustrator
    Video creation and editing software Adobe Systems Adobe AfterEffects
    Web page creation and editing software Adobe Systems Adobe Dreamweaver; Facebook
    Web platform development software Cascading Style Sheets CSS
    Improve your skills today

    Public Relations

    Things to highlight for your Public relations officer interview

    Integrity Job requires being honest and ethical. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Persistence Job requires persistence in the face of obstacles. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

    Not sure if you are in the right job?

    Take our career change quiz