Public relations officer | Average UK Salary & Outlook

Public relations (PR) officers manage an organisation's public image and reputation.

Typical task
Working hours
Attractive values

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Coach client representatives in effective communication with the public or with employees.
Update and maintain content posted on the Web.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Coordinate public responses to environmental management incidents or conflicts.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
Prepare or deliver speeches to further public relations objectives.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

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Public relations officers typically work around 38 to 40 hours per week.

As a Public relations officer, you will typically attend events or appointments on the evenings/weekends.

This occupation tends to be:

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic — Artistic occupations frequently involve working with forms, designs and patterns.

Read more about Public relations officer

* from ONETonline

Average salary
37,271 GBP *
per year

* data taken from the Office of National Statistics (ons.gov.uk)

Average salary for Public relations officer

38,354 GBP
36,339 GBP

Average salary for part-time Public relations officer

Average salary for full-time Public relations officer

Showing:

20,090 GBP
19,609 GBP

37,271 GBP
36,339 GBP
38,354 GBP

Salary over time for Public relations officer

Salary for this role has increased over time

33,079 GBP
33,897 GBP
37,482 GBP
37,860 GBP
38,738 GBP
39,059 GBP
37,271 GBP
33,403 GBP
33,158 GBP

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Future outlook for Public relations officers

Excellent outlook

34 000+ jobs available

Balanced outlook

0% yearly wage growth (on average)

Very good outlook

27% chance of automation in the future

Which qualifications do I need?

Find out what you need to know in order to become a Public relations officer and the highest average level of education for people in this role.

In terms of people already doing this job:

92% of people in this role have a Bachelor's degree
8% of people in this role have a Master's degree

You'll need:

knowledge of media production and communication
knowledge of English language
to be thorough and pay attention to detail
persistence and determination
the ability to work well with others
the ability to accept criticism and work well under pressure
the ability to use your initiative
the ability to sell products and services
to be able to carry out basic tasks on a computer or hand-held device

Get the right qualification to begin your journey to becoming a Public relations officer

Public Relations

Integrity Job requires being honest and ethical. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Persistence Job requires persistence in the face of obstacles. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

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Public relations officer | Average UK Salary & Outlook

Salary statistics

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Future outlook for Public relations officers

Public relations officer - Your future job?

Which qualifications do I need?

Things to highlight for your Public relations officer interview

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