Web content manager | Average UK Salary & Outlook

Web content managers are responsible for the information that goes on an organisation's website.

Your day-to-day tasks may include:

  • using metrics and feedback from users to design and plan content
  • researching and writing text for a target audience
  • editing and proofreading existing text
  • publishing digital content using a CMS
  • monitoring and posting replies to online message boards and dealing with email enquiries
  • developing new content and editorial
Read more about Web content manager

Web content managers typically work around 35 to 40 hours per week.

As a Web content manager you will typically work evenings.

This occupation tends to be:

  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Conventional — Conventional occupations frequently involve following set procedures and
Read more about Web content manager
* from ONETonline
Average salary
31,754 GBP *
per year
25,000 GBP
55,000 GBP
5+ Experience
* data taken from the Office of National Statistics (ons.gov.uk)
Average salary for Web content manager

  • 32,204 GBP
  • 30,504 GBP
Average salary for part-time Web content manager
Average salary for full-time Web content manager

  • 14,279 GBP
  • 14,934 GBP
  • 31,754 GBP
  • 30,504 GBP
  • 32,204 GBP
Salary over time for Web content manager

Pay for this role has increased slightly over time
  • 30,769 GBP
  • 31,184 GBP
  • 32,324 GBP
  • 32,906 GBP
  • 34,030 GBP
  • 34,940 GBP
  • 31,754 GBP
  • 33,409 GBP
  • 41,786 GBP

Future outlook for Web content managers

Very good outlook
50 000+ jobs available
Very good outlook
4% yearly wage growth (on average)
Very good outlook
30% chance of automation in the future

Web content manager - Your future job?

Which qualifications do I need?

Find out what you need to know in order to become a Web content manager and the highest average level of education for people in this role.

In terms of people already doing this job:

  • 50% of people in this role have a Bachelor's degree
  • 21% of people in this role have GCSEs or equivalent
  • 8% of people in this role have a certificate of higher education or equivalent but no degree

You could take a college course, which may help you to get a trainee manager's job. Courses include:

  • Level 4 Diploma in Creative and Digital Media
  • Level 4 Certificate in Professional Marketing

You'll need:

  • knowledge of computer operating systems, hardware and software
  • to be thorough and pay attention to detail
  • the ability to use your initiative
  • excellent verbal communication skills
  • knowledge of English language
  • analytical thinking skills
  • the ability to come up with new ways of doing things
  • the ability to think clearly using logic and reasoning
  • to be able to use a computer and the main software packages confidently

Get the right qualification to begin your journey to becoming a Web content manager

Web Design

Things to highlight for your Web content manager interview

Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Integrity Job requires being honest and ethical. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Leadership Job requires a willingness to lead, take charge, and offer opinions and direction. Stress Tolerance Job requires accepting criticism and dealing calmly and effectively with high stress situations.

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