Designing Your ESG Communication Strategy
Designing Your ESG Communication Strategy
ESG (Environmental, Social, Governance) standards help companies measure and showcase their impact; consumers choose where to buy and investors where to invest. Impact is measured on the environment, society and the company's corporate governance – often, companies will determine which of these areas are most important to them, but they are all interlinked and tend to feed into one another.
Communicating how to save our planet and people does not have to be difficult. It is something you can build into your existing communication and business planning. By sharing your challenges as well as your successes, you will build trust and credibility through the eyes of your stakeholders.
Well-crafted people and planet communication messages and stories can be a powerful tool, from engaging employees and helping to drive change internally, to sparking stakeholders’ interest in the big milestones you are meeting. And it can also help to increase competitive advantage, as your position on social and environmental issues differentiates you from your peers.
Upcoming start dates
Suitability - Who should attend?
This course is designed for anyone who is responsible for designing and embedding their organisation/ Clients’ internal and external ESG communication strategies including:
- Internal Communication Directors
- Internal Communication Managers
- Internal Communication Consultants
- Corporate Affairs Directors
- PR Managers
- PR Consultants
- Founders of PR/Internal Communication consultancies and agencies
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Developing a successful ESG Communication strategy is not down to luck, a stroke of genius or just trying hard enough. A successful ESG strategy starts with making the right strategic decisions. To make the right decisions you need to think holistically and this course will help you do just that by equipping you with the tools that would help you:
- Design an ESG communication strategy and integrate it within your BAU tactics?
- Focus on the quick wins vs. Long term wins
- Bring employees and audience with you in the process
- Design tactics based on audience’s mindset
- Design an actionable roadmap to communicate ESG effectively
- Avoid the danger of “Green Washing”
Expenses
Virtual
- Member: £350.00
- Non-Member: £475.00
Great course, would definitely recommend.