Effective Media Relations
Effective Media Relations
This course will introduce you to today's media landscape and show you how to navigate it. The course will also demonstrate how to work with the media and how to build effective long-lasting relationships with journalists.
Suitability - Who should attend?
Anyone new to the role of media relations or those who handle media relations as part of their wider PR remit. It is also suitable for practitioners who wish to refresh their knowledge on how to effectively work with the media.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with the knowledge to:
- Know the media
- Who are they?
- Where are they?
- Why do we want to work with them?
- What do they want from PROs?
- Select your stories />
- What is a story and what does a good story look like?
- Where and how do journalists get their stories?
- How to pitch a story to a journalist?
- Practical matters
- Which story to pitch to which media
- Ways of presenting the story to journalists/media
- The well-equipped press office
Expenses
Face 2 Face
- Member: £420.00
- Non-Member: £570.00
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
Reviews by course attendees
Average rating 5
Very enjoyable. Colin was excellent in his knowledge and delivery of the course
I did really enjoy the course and found it very useful. Colin was great and engaging. It brought several things to my attention and consideration that i had previously not thoug...
A great refresh on media relations in the current market. Also great for beginners