Course description
Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.
Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media!
This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Public Relations and Media Skills Training Course, is ideal for :
- PR Managers
- PR Assistants
- PR Executives
- Marketing Managers
- Marketing Assistants
- Marketing Executives
- Those In PR In Public Sector, Private Sector And Not-For-Profit Organizations.
- Those In PR At The National, Regional And Community Level
- Those Working For International, Global Or Supranational Organizations.
Outcome / Qualification etc.
By the end of this Public Relations and Media Skills Training course, Participants will have developed knowledge and understanding in:
- The role and challenge of PR in context of corporate, financial, public and non-profit applications.
- The contribution of theory in creating and planning PR campaigns.
- Identify the journey from where they are to where they want to be
- Develop programmes for regular and effective relationship building
- Manage reputation locally, nationally and globally
- Measure attitudes and behaviours to prove the benefits for your organisation
- The process of engaging the media including planning, implementing and evaluating PR campaigns.
- The practice and challenge of media relations.
- The core competencies and skills required for effective engagement with the media as a part of a PR campaign or crisis management.
Training Course Content
Day 1
Public Relations Concepts:
- Criteria for successful PR
- PR tools
- Definition, roles and situations
- Qualities for successful PR staff
The Power of Communication
- The Big Picture:overview and PR strategy
- When Public Relations should be used
- Corporate Identity and Image:establishing a positive image and identity
- Becoming a Neighbour of Choice:external reputation management
- Leaders’ Role in Managing Communications
Day 2
Public Relations and the Media:
- Definition of media
- Types of media
- Recorded and live interviews
- Behavior during media interviews
- PR and the media: the tools
- Press conferences
- Preparing press kits
- Preparing press releases
- Dealing with the media
- Building good relations with the media
- Dealing with the press during times of crisis
Day 3
Public Relations Responsibilities:
- Corporate image identity and reputation
- Benefits of an effective corporate image
- Internal and external spheres
- Forming a corporate image on the spheres
Presentation Skills and Techniques in Public Relations:
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Day 4
Presentation Skills and Techniques in Public Relations:
- Key characteristics of dynamic speakers
- Importance of preparation
- Selecting a topic and purpose
- Analyzing the audience
- Rehearsing the speech
- Public speaking anxiety
- Verbal characteristics and eye contact
Public Relations Written Skills:
- Editorial, Layout and Production Techniques
- Writing Memos and Reports
- Preparing Newsletters
- Designing and Preparing Brochures
Day 5
The Public Relations Promotional Role:
- Decision-making process of consumers
- Corporate community involvement
- Marketing PR (MPR)
- PR role in marketing
- Sponsorship and promotions
- Organizing different exhibitions
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...