Course description
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
Certified Public Relations Professional training course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps, PR professionals will achieve results that can be measured and reported back to top management and directly contribute to the organization’s success by enhancing their reputation and improving their relationships.
You will be shown how the fundamentals of PR are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult and even confusing situation. Therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Certified Public Relations Professional training course, is suitable for:
- Managers, supervisors and officers experienced in public relations.
- Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this programme.
Outcome / Qualification etc.
By the end of The Certified Public Relations Professional training course, participant will be able to:
- Describe the functions of Public Relations (PR) in a changing environment.
- Practice the key communication skills and techniques essential for performing their PR duties.
- Recognize how to communicate effectively with the internal and external publics of the organization.
- Identify the role of a PR professional in supporting the image and reputation of the organization.
- Plan and execute a press conference.
Training Course Content
Day 1
Public relations in a Changing Environment
- The Origin and Development of PR.
- Definitions, Scope and Objectives.
- New Roles and Perspectives.
- The Role of PR in Building and Supporting the Image of the Organization.
Day 2
The Functions of Public relations
- Planning and Organizing the Activities of PR.
- Ingredients of Successful PR Planning.
- Main Qualities of PR Professionals.
- PR Position in the Organization
Day 3
Public relations and Communication
- Communicating with the Internal and External Public.
- Overcoming Barriers in Communication.
- Non-Verbal Communication.
- The Communication Abilities for PR Professionals.
Day 4
Verbal Communication Skills
- Kinds of Verbal Communication.
- How to Prepare for a Presentation/Speech.
- Rehearsing Your Presentation/Speech.
- Verbal and Non-Verbal Skills while Presenting.
Written Communication Skills
- Types of Written Communication
- Effective Writing Skills: Memos, Letters and Emails.
- Writing and Producing Newsletters.
- Designing and Producing Brochures.
- Preparing Articles for Magazines.
Day 5
Press Conferences
- Why Conduct a Press Conference?
- How to Conduct a Press Conference?
- How to Prepare a Press Release?
- Dealing with Questions During a Press Conference.
- Preparing and Circulating the Press Clippings.
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...