Course description
Management of Fashion and Luxury Companies
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
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Upcoming start dates
Outcome / Qualification etc.
Skills you will gain
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
Training Course Content
- What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
- The Evolution of Business Models: From Designers to Fast Fashion Retailers
- Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic
- Codes and Icon Products in Defining the Seasonal Collection
- Image Identity and the Communication Process: Key Activities, Decision Makers, the
- Challenge of Creating Digital Contents for Fashion and Luxury Brands
- Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing
- Final Test
Course delivery details
This course is offered through Università Bocconi, a partner institute of Coursera.
Expenses
Please visit the Institute website for more information about tuition fees