Course description
Storytelling is fast becoming one of the most popular skills for business communication. Businesses recognize the need to engage with their customers both emotionally and intellectually and stories are one of the most effective ways of doing so.
The 'Elevate Your Sales Pitch with Storytelling' training gives you a structured framework to add creativity, energy, and dynamism to your sales presentations. It gives you the skillset and mindset to engage your audience, build trust, and navigate sales presentations with strategic storytelling.
Discover how storytelling humanises and personalises business data, improving engagement and effectiveness by joining this course.
Upcoming start dates
Suitability - Who should attend?
This training programme is open to individuals from all walks of professional life who are eager to enhance their storytelling prowess.
Whether you're a seasoned leader aiming to refine your communication and vision-sharing skills, a trainer or coach looking to inject more engagement and impact into your sessions, a sales or marketing professional seeking to elevate your pitch and connect more effectively with prospects, or an entrepreneur or business owner eager to craft compelling narratives for your ventures—this course is tailored for you.
Enroll now and craft compelling stories that resonate with your audience, inspiring them to take action.
Outcome / Qualification etc.
- Determine the critical elements that contribute to the development of a compelling and impactful sales story.
- Learn how to use storytelling in business to increase the impact of your communications and your ability to persuade, influence and inspire others.
- Learn to influence someone and inspire teams to give their best in a challenging situation through inspiring stories
- Develop the ability to create suspense within the narrative, keeping the audience engaged and eager to see how the story unfolds.
- Effectively communicate emotions through storytelling, creating a connection with the audience that resonates on a deeper level.
- Use effective editing techniques to cut out unnecessary details, resulting in a concise and impactful storytelling approach.
Training Course Content
Lesson 1: Introduction to Sales Storytelling
Lesson 2: The Role of Emotion in Effective Sales Storytelling
Lesson 3: Putting People at the Center of Your Story
Lesson 4: Common Frameworks for Successful Storytelling
Lesson 5: How to use Storytelling to Increase your Sales
Lesson 6: Practice and Refine Your Storytelling Skills
Course delivery details
Our flexible course delivery options cater to diverse client requirements, ensuring a tailored and impactful experience. Choose from:
- Instructor-Led Classroom Sessions: Engage in hands-on activities and group-paced learning for an immersive experience.
- Live Online Webinars: Access our fully online learning with guaranteed small groups, one-to-one coaching, and flexible study options.
- On-Demand Self-Study: Opt for our 'Light' and premium 'Turbo' options, allowing you to work at your own pace around commitments.
- Tailored In-House Training: Bring the course to your organization's doorstep, available both within the UK and internationally.
Whichever option you choose, our course is designed to provide you with the confidence, skills, and credibility to accelerate your career. Apply your learning directly in the workplace and expand your network in people management, HR, or Learning and Development.
Reviews
Average rating 4.8
This class was both well planned and well put together. It is broken up into sections that are very easy to understand.
Very good course
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Crossroads Global Private Limited
Crossroads Global helps global organisations build intercultural intelligence, enhance team effectiveness, trust, and connections. We have designed and delivered bespoke solutions such as leadership programmes to leverage distance and diversity, training modules for productive remote working and cultural awareness workshops...
Great content that is both insightful and easy to read.