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Sales Courses - Enhance your Career

Sales courses help industry professionals develop their selling strategies, key negotiation techniques, close more deals and, ultimately, enhance their careers. Whether you are looking to kick-start your career, branch out into key account management, or generally exceed your targets, there are sales courses available to suit your needs and improve your development.

Sales can sometimes appear to be more of a natural born talent than a skill. A good salesperson looks effortless when pitching a client, but the reality is quite different. While confidence and clear communication skills go a long way towards creating an effective seller, even the most competent of salesmen are bound by a set of conditions and limitations. In theory, all sales can be classified as serving at least one of three purposes:

  • satisfying customer needs
  • solving problems
  • creating a new need

Sales courses help professionals fully understand how to bring out the best in themselves and others, in order to meet these key requirements and stay ahead in the competitive industry.

Sales Courses - Formats and Content

Sales and revenue generation is an integral part of most organisations and encompasses a huge variety of requirements, which is reflected in the wide range of sales courses and formats available.

Sales courses are offered as open courses, in-house training for whole sales teams, short refresher or booster courses, and online distance courses. Common topics covered include:

Recognised Sales Courses for Professionals

The only professional accrediting body for salespeople in the UK, the ISMM (Institute of Sales & Marketing Management) promotes standards of excellence in sales and sales management. Gain this valuable accreditation and gain a highly valuable benchmark to advance in your career as a salesperson.

Browse our filtered Sales courses for the UK, England, Scotland or Wales

Or search all ISM courses

Sales Courses - A Widespread Need

Sales is such a vital part of an organisation's success that sales targets and requirements should be constantly considered when making decisions throughout all areas of a company. The skills learned on sales courses also translate to a broad range of needs for other business segments and professions - making them invaluable for managers and employees alike.

Cross-sectors and professions that would benefit from sales courses include:

In turn, sales professionals may wish to take courses in the above sectors to further develop their own profession and success.

Frequently asked questions

  • Sales training is the process of teaching individuals and teams the skills and techniques required to effectively sell products or services.

  • A sales training programme covers a range of topics, typically including communication skills, product knowledge, objection handling, and negotiation.

  • Sales training effectiveness can be measured through various methods such as analysing sales data, conducting surveys or quizzes to assess knowledge retention, observing sales behaviour, and assessing the impact on sales revenue. Regular evaluation and feedback can help identify areas for improvement and ensure the training is achieving its objectives.

  • Sales training is important because it helps sales professionals develop the skills they need to be successful. It can improve their ability to prospect, build relationships, communicate effectively, negotiate, and close deals. Effective sales training can  lead to increased confidence, motivation, and job satisfaction, which can result in higher sales performance and revenue for the company.

  • Sales training costs in the UK vary based on course type, duration, and provider. On average, a one-day course costs several hundred pounds per person, while longer programmes can cost several thousand pounds. It's crucial to assess the potential return on investment to determine the appropriate investment.

Compare courses
Case Study
LDL Case Study

Read about how LDL brought the Carphone Warehouse together to retain managers and help employees live its new values.

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The Principles of Data Storytelling
STL

Telling stories using your data has never been easier. Data storytelling sits at the crossroads of art and science and utilises both to improve insights. Today, there are a wide range of programs (take a look at somePower BI basics) that can take the data produced by your business and visualise it in a range of different ways, with the idea that utilising this visual language makes understanding complex and often dry data much easier...

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The Future Of Selling – Consulta...

Master these four principles of consultative partnering and you will transform your approach to important sales opportunities.

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Negotiation Training
How to Tell if Your Client’s Price Challenge is a Ploy

One of the most effective tactics available to buyers is the price challenge. It is very simple to use, and can be very effective.

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Consultative Sales Training
Closing Still Counts

Some people say that in the era of consultative-partner selling, closing is no longer necessary. This is just not the case.

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