Professional Training

Essential Sales Skills

1 week
3,290 GBP excl. VAT
Next course start
22 July, 2024 (+2 start dates)
Course delivery
1 week
3,290 GBP excl. VAT
Next course start
22 July, 2024 (+2 start dates)
Course delivery
Leave your details so the provider can get in touch

Essential Sales Skills

Essential Sales Skills

This Essential Sales Skills intensive 1 week course has been designed to give participants a solid understanding of good selling practices and to enhance their ability to be effective. Introducing basic concepts, participants are taken through simple but essential selling techniques, in a structured and proven way that will enable them to make instant changes to their working practices and achieve sustained improvements in their performance.

Upcoming start dates

Choose between 2 start dates

22 July, 2024

  • Classroom
  • London

25 November, 2024

  • Classroom
  • London

Suitability - Who should attend?

Who should attend

This Essential Sales Skills course will be beneficial for anyone who is new to sales or for existing Sales People who have either not received any formal training or are in need of a refresher course.

Outcome / Qualification etc.

By the end of the course, participants will be able to:

  • Techniques for effective activity planning and management of their time & territory
  • A clear understanding of the Sales Process
  • Techniques for Approaching the Customer and Building, as well as Maintaining, Customer Relationships
  • Effective communication skills, questioning & listening techniques and how to successfully identify customer's need & meet those needs
  • Confidence in generating sales within their own work situations
  • Successful Closing & Negotiation Skills, used in negotiation to a satisfactory closeTechniques for overcoming common customer objections and winning the sale
  • Key Selling Skills, using the techniques covered during the course

Training Course Content

What is Selling?

  • Understanding the sales process
  • Sales pipelines

Essential Selling Skills

  • Developing your Sales Skills
  • The importance of effective questioning and listening in sales
  • Techniques to successfully identify customer's needs and match those needs

Time management skills

Communication skills

  • Why Communication Goes Wrong
  • Getting Communications Across
  • Personal Communication Style Questionnaire

Sales appointments and meetings

  • Structuring the sale
  • Effective sales presentation techniques
  • Advancing the sale – measuring progress in the sale

Building rapport and establishing relationships

Effective closing and negotiation techniques

Objection handling skills

Dealing with difficult selling situations

Understanding buyer behaviour

How to create value

How to obtain commitment to secure a sale

  • Overcoming sales resistance and handling objections effectively


Course Price: £3290 excl. VAT

Request information - obligation free

Contact course provider

Fill out your details to find out more about Essential Sales Skills.

  Contact the provider

  Get more information

  Register your interest

Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

BOC - Global Events & Training Group
20-22 Wenlock Road
N1 7GU London

BOC - Global Events & Training Group

BOC Global Events & Training Group is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant. Based in London, BOC has delivered...

Read more and show all courses with this provider