Course description
Public Affairs Strategy Workshop - Developing a Strategy for Your Organisation - In-House Course
For public affairs professionals, responding to ongoing events often takes up almost or all of your time. It can be extremely difficult to find the time to plan your organisation or campaign's future work. During the Public Affairs Strategy Workshop, participants will learn the building blocks of a public affairs strategy and have the chance to develop their own.
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Outcome / Qualification etc.
- Have a comprehensive introduction to public affairs strategy and the elements that comprise a successful strategy
- Learn about and develop your own objectives, audience identification, arguments, key messages, activity and monitoring/evaluation
- Finish the day with a strong start to a public affairs strategy for your organisation or campaign, which can be further developed in your own time.
- Ideal for those who have attended 'Introduction to Public Affairs' or who have junior-level public affairs experience.
- Participants should bring a laptop (or at least a smartphone) to be able to conduct research on the day.
Training Course Content
- Welcome and Introductions
- What is Public Affairs Strategy?
- Before we begin
- Defining your objectives
- Identifying your audiences
- Building an influential argument
- Honing your key messages
- Building stakeholder support
- Tools, tactics and channels
- Strategy Development Workshop
- Close
Expenses
Course prices for Private Sector:
- £595+VAT
- £545+VAT(if registering more than 1 place)
Course prices for Public Sector:
- £445+VAT
- £395+VAT(if registering more than 1 place)
Course prices for Charity:
- £395+VAT
- £345+VAT(if registering more than 1 place)
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Dods Training - Communication, Personal Development, Policy & Government Training
Part of the wider Dods Group, Dods Training is a primary private sector provider of professional development programmes on policy, Government, Parliament and the soft skills needed for those working in these areas, including communication, writing, confidence-building and personal efficiency....