Course description
Public Relations Management Workshop
By attending this Training Workshop, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.
Upcoming start dates
Suitability - Who should attend?
Target Audience
This training workshop is suitable for:
- Marketing and PR Communications Directors.
- Media or Marketing Managers and PR executives.
- Corporate Communications Team.
Outcome / Qualification etc.
Learning Outcomes
Upon completion of this training workshop, you will be able to:
- Deliver targeted PR Campaigns improving the organizations image and reputation with stakeholders.
- Champion communication and media strategy through engagement, message creation and sharing information.
- Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.
Training Course Content
Managing PR Communications
- Origin of Public Relations
- Internal and External Communications
- Relationship Management
- Understanding Channels of PR
Media Relations and Press Strategy
- Best Practice of PR
- Dealing with Media. Editors, Opinion Holders and Journalists
- Media Relations and Interview Techniques
Finding the PR Opportunities
Corporate Reputation and Stakeholder Engagement
- Building a Reputation - Measuring Stakeholder Perceptions
- Attitudinal Analysis Encouraging Receptivity
- Excelling Corporate Image
Why choose London Business Training & Consulting
Management consultation service
Paperless service delivery model
Flexible open course schedule
Expenses
Course Price: £2045.00 + VAT
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Reviews
London Business Training & Consulting
London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1 day to 11 weeks. This includes 90-minute interactive live...
Highly appreciate LBTC for the wonderful experience I had