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Business-case Writing

Emphasis Training Limited
Course summary
1 day
Online courses
Next available date: Enquire about booking live virtual training for your team - Online courses
Corporate Training for Teams

Course description

Business-case Writing

A persuasive, easy-to-follow business case helps you communicate your ideas to decision-makers clearly – which ultimately means more cases getting the thumbs up. That’s why we made this course. It’s designed to help teams who write business cases to internal decision-makers – such as board members, senior managers and department heads.

But this isn’t just an off-the-shelf course: we’ll create bespoke materials by working with you and tailoring the learning using real-life examples of your organisation’s documents.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

Suitability - Who should attend?

Who is it for?

Any team who want to persuade stakeholders to buy, sell, sign off or agree to a project.

What level is it for?

Any level. We tailor the content to meet participants’ needs, documents and backgrounds.

Outcome / Qualification etc.

By the end of the training, attendees will be able to:

  • construct a powerful argument that puts forward the very strongest case for their idea
  • leave decision-makers in no doubt about why the case deserves their full attention
  • effectively promote the benefits of their project, leaving no key arguments out
  • create reader-centred proposals and business cases
  • write confidently and clearly, so their message is not lost in needlessly elaborate or technical language
  • use correct grammar and punctuation
  • leave a positive final impression.

Training Course Content

What does the programme include?

A face-to-face one-day training course is standard. However, we can adapt the course
for shorter or longer sessions as required.

We’ll also analyse a sample of each delegate’s writing before the course and produce
a graph of the results, showing both strengths and areas that need work. The trainer
will talk through the results with delegates individually during the course, giving them
targeted feedback that means they can focus on their problem areas and make rapid

Why choose Emphasis Training Limited

Running tailored training and consultancy since 1998

More than 60,000 delegates from 6,000 organisations worldwide

Delegates rate our training 9/10, with an average NPS rating of 64

About provider

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Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...

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Contact info

Emphasis Training Limited

Emphasis, 1 Amber House
St John's Road
BN3 2EZ Hove East Sussex

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