Course description
Advanced Pay Per Click (PPC) Training
If you're looking at this training course then you probably already have an idea on how PPC can help your business or you've already dabbled in the world of pay per click advertising before. Well, it's time to take it next level. *insert level up noise here*
Like most things in the world of digital marketing, PPC is ever-evolving. Staying on top of the techniques and best practices are vital to the success of your campaigns. If you're putting money behind it, you're gonna want it to work.
The professors leading this training run PPC accounts for some pretty GIANT clients, and probably will be fiddling about in an account 10 minutes before delivering the session - so you can be assured they know the most to-the-minute updates and best practices.
This training will give you the strategy and targeting techniques needed to apply to your business across any paid platform.
This Advanced PPC training in Folkestone, Kent will show you how to optimise your account structure, get your keywords in order, make the most of your budget and see real ROI, fast. What are you waiting for? Book now!
We also offer all our course as tailored bespoke packages that can be hosted at clients offices across the UK.
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Training Course Content
So, you've already dabbled in setting up your own AdWords or Bing Ads account, know what you want to achieve but don’t quite know how to make it happen? Well, our approach means that attending this course can help give you the hands-on skills necessary to make PPC work specifically for your business.
We give you the tools you need to go back to work and nail your online campaigns, covering:
- In-depth account research and planning.
- Optimise your budget to get maximum results.
- Performance analysis and PPC reporting.
- Ad copy optimisation & split testing.
- AdWords editor.
- Campaign structure and keyword optimisation.
- Advanced campaign settings for your account.