Course description
The Master’s degree in Marketing and Brand Management provides you with the skills and practical experience that organisations need in an ever-changing business environment.
Course participants develop into well-rounded marketing practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.
This course is designed to take your marketing, brand management expertise to the next level. You will have the opportunity to build a wider professional network, helping you to grow in your expertise and insights across emerging marketing and brand management topics.
In this comprehensive course, you will be guided through tailor-made modules by subject matter experts in marketing, brand marketing, and brand management — with a diverse range of general business and management modules to broaden your overall understanding. You will also have the chance to build a substantial industry-focused portfolio displaying your marketing and brand management abilities.
You will also actively participate in critical discussions surrounding marketing and brand management as a field of academic study. You will analyse and reflect upon the current challenges that arise in the realms of social, political, and economic changes, enabling you to discover new ways of improving upon best practices in these dynamic areas from a marketing perspective.
Upcoming start dates
Outcome / Qualification etc.
- Awarding Institution: Bath Spa University (BSU)
- Awarded Qualification: MA Marketing and Brand Management
Training Course Content
This course includes or offers the following modules:
- Strategic Brand Management (15 credits)
- Digital Marketing (15 credits)
- Marketing Analytics (15 credits)
- Marketing Management (15 credits)
- Marketing Communications (15 credits)
- Entrepreneurship (15 credits)
- Research Methods (15 credits)
- Sustainability (15 credits)
- Dissertation (60 credits)
Why choose Global Business School
Flexible study options - Study during the daytime, evening, or weekends – whatever suits your busy lifestyle!
Experienced lecturers - Our teaching staff combine in-depth subject knowledge and industry experience.
One-to-One Support - From application to graduation, we are with you every step of the way, providing hands-on academic, career and pastoral support.
Reviews
Average rating 4.6
I love the international focus of the program. Studying alongside classmates from all over the world and analyzing global case studies has expanded my understanding of how brand...
The lecturers are fantastic. They don't just teach from textbooks—they share real-life experiences and industry connections. I already feel like I have a network of support as I...
Global Business School
Our Manchester campus, located in one of the UK's most exciting cities, is just 15 minutes away from the city centre. The city is considered a major cultural hub and is home to many nightclubs, extensive libraries and a whole...
Before the MA program, I had some marketing experience, but I knew I wanted a deeper dive. This course has absolutely delivered! The modules on consumer behavior and digital mar...