Influencing Through Your Professional Presence

Influencing Through Your Professional Presence

Leaders spend a lot of time and money researching how to “Brand and Market” their organization… But how much time have you spent thinking about your own “Personal Brand” and “Professional Presence”?Every hour of every day, at every level, in every organization around the world, people with influence move ahead and people without them don’t. This is especially important in situations requiring leading without formal authority. Often thought of as something innate, influencing is an interrelated set of skills that can be learned and developed.

It is the impression you make on others that is a key factor in influence. While “Professional Presence” is often difficult to define, it seems easy to spot when you see it in another person - confidence, positive body language, professional appearance, and vocal expressiveness.Professional presence encompasses people’s perceptions of everything from character and intelligence to ability to contribute to the organization. People who want to be influential, work at creating a positive “Professional Presence” in the minds of other people.