Professional Training
5.0 (7 Reviews)

IDM Award in Digital Copywriting

Institute of Data & Marketing, Online (+1 locations)
2 days
2 days
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Course description

IDM Award in Digital Copywriting

Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results

Outcome / Qualification etc.

During your Qualification in Digital Copywriting, you will learn to:

  • Understand how your audience read and interact with digital content compared to print media
  • Create social media copy that fits into your company's Digital Marketing Strategy Masterclass
  • Develop outstanding web and email copywriting techniques, learning how to create effective SEO copy
  • Create compelling blog posts and social media messaging for B2C and B2B
  • Respond to comments and feedback across digital channels using clever copywriting
  • Effectively measure your digital content success

Training Course Content

This qualification is made up of 15 modules. You will also be required to complete one assessment.

  • Module 1: Introduction to Copywriting for Digital Masterclass Channels
  • Module 2: Breaking Down the Brief
  • Module 3: Expanding the Content for Web Pages
  • Module 4: Writing for Emails
  • Module 5: Editing and Repurposing Content for Digital Channels
  • Module 6: Copywriting for social media
  • Module 7: Blogging: What Makes a Great Blog?
  • Module 8: Taking the Blog Further
  • Module 9: Social Media – think Strategically, not Tactically
  • Module 10: The Key Players: Facebook, Twitter and more
  • Module 11: Using Social Media for Search
  • Module 12: Getting the Tone Right
  • Module 13: Dealing with Comments and Feedback
  • Module 14: Digital Copy Techniques Refresher
  • Module 15: Building Successful Personas (including exercise)

Course delivery details

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


Average rating 5

Based on 7 reviews.
Write a review!
Emily Weston
12 Mar 2017
Invaluable. Would highly recommend.

I thought the learning experience was invaluable. I thoroughly enjoyed my time at IDM and I would highly recommend my course to anyone currently or considering working in digita...

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Rachel Capper
26 Jun 2015
Good conceptual delivery

I thoroughly enjoyed this course. It was engaging, Informative and has left me with some extremely practical ideas that I’m looking forward to applying back in the office.

Vicki Lovegrove
26 Jun 2015
Highly recommending this course.

The Award is a really comprehensive course ideal for all level of copywriters. It harnesses students with the skills to create successful digital campaigns - you've just got to ...

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Members: £1030 + VAT

Non-members: £1200 + VAT

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Institute of Data & Marketing
DMA House
70 Margaret Street London

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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