Course description
Major Account Planning provides account managers with tools to execute a repeatable and practical methodology for winning more business in strategic accounts and elevating the level of relationship within those accounts.
The outcomes of MAP are higher levels of sales revenue, a greater share of spend within the account, and more efficient use of resources, thereby, lowering cost of sales and improving margins on business in that account.
Major Account Planning Training course,enables account managers to develop an effective plan for generating high-value sales and raising the level of relationship in major accounts, thus improving margins while simultaneously defending the account from competitive encroachment.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Major Account Planning Training Training Course, is Ideal for:
- Major Account Planning is designed for any sellers/account managers/account teams who manage business with major or strategic accounts, using either assigned personnel, virtual support resources, partners, or any combination of those.
Outcome / Qualification etc.
At the end of theMajor Account Planning Training course, participants will be able to:
- Plan for maximizing value in an account
- Identify tactics for (further) penetrating an account
- Identify opportunities for new business with an account
- Create a plan to achieve revenue and relationship objectives
- Navigate the decision-making politics within an account
- Develop higher levels of relationship with account stakeholders
Training Course Content
Day 1
Introduction & Analyse the Account
- Account planning and management framework
- A major account planning process
- Reviewed essential account information
- Defined key trends
- Determined the revenue gap to be closed
- Set an initial account strategy
Day 2
Identify Business Initiatives and Pain and Assess Relationships
- Defined business initiatives within their account
- Explored how business initiatives can generate pains in a company
- Considered where their offerings impact the Income Statement
- Identified potential stakeholders in the account
- Identified gaps in relationship coverage
- Identify influential individuals in the account
- Identified success that can be reported to fend off competition
- Assessed competitive presence and areas of account penetration
Day 3
Identify New Business andPrioritize Opportunities
- Identified areas of new opportunity (“white space”) within the account
- Identified potential, new business initiatives that could be positioned
- Determined criteria for prioritizing opportunities
- Created a prioritized portfolio of account opportunities
- Determine Strategy And Coverage
- Selected an account-level strategy
- Revisit the vision for the account
- Identified resources required to:
- Maintain the current pipeline
- Improve account relationships
- Help launch new opportunities
Day 4
Develop an Execution Plan
- Reviewed the actions identified during previous exercises
- Defined SMART objectives for developing the account
- Grouped actions to support plan objectives
- Exercise: Develop an Execution Plan
Day 5
Getting Started with the MAP Methodology and Manage the Account
- Activities for managing the account annually
- Account planning and trusted advisor status over time
- Discussed best practices for preparing an account review
- Learned a method for conducting account plan reviews
- Given and/or received feedback on an account plan review
- Reviewed a structure for periodically reporting success to the account
- Exercises: Team Account Plan Reviews
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