Course description
This course is ideal for those wishing to specialise in the marketing aspects of business, as well as develop professional knowledge of management for promotion opportunities. During this Business Management and Introduction to Business Marketing QLS Level 3, you will explore what makes average managers and great managers, stages of team development, marketing and growth, and much more. All course materials will be delivered to you by post or by email, so it couldn't be easier. Our experienced and friendly tutors will help you every step of the way by email. What next? Following the successful completion of this course, you will be able to put your newfound knowledge into practice and develop your career in business. If after, you're looking to enhance your business knowledge even further, take a look at the other business courses we offer. Potential future career options:
- Marketing executive
- Project manager
- Sales executive
- Business consultant
- Business manager
- Administrative manager
- Operations manager
Course Content
Business Management QLS Level 3
Unit 1 You as a manager
- Managers as people
- Feedback
- Delegating
- Average managers and great managers
- Listening
- Developing your staff
- Coaching
Unit 2 Strategy, structure and systems
- Managing in context
- Strategy
- Structure
- Systems
- Financial systems
- Performance and development review
Unit 3 Managing teams
- Holding meetings
- Developing effective transactions
- Ineffective transactions
- Stages of team development
- Performing
Unit 4 Managing performance
- Expectations
- Measures
- Outcomes
- Keeping performance records
Unit 5 Setting goals
- SMART goals
- Achieving balance
- Motivations
- Considerations when goal setting
- Learning from experience
Unit 6 Leadership and Politics
- Leadership and management
- Four styles of leadership
- Leadership and politics
- Dealing with conflict
- How to make collaboration work
- Leadership influences on management
Unit 1 What marketing does
- Introduction to marketing
- Marketing and value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
Unit 2 Products and markets
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market share
- Patenting
- Product portfolios
- The Boston matrix
Unit 3 Price and competition
- Competition
- Adding value
- The competitive compass
- Product ranges
- Tactical pricing
Unit 4 Place and market segments
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentation and value
- Segmentation and place
Unit 5 Promotion
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
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