Course description
This short course that begins to take the mystery out of SEO so you can understand how to use it to your advantage. The course has been created for anyone with marketing responsibilities who doesn’t have a background in website optimisation. With this course, you’ll see how SEO plays a big part in marketing strategies.
The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they look for.
Guiding you through step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.
Upcoming start dates
Suitability - Who should attend?
Is this for you?
SEO for Business is perfect for anyone involved in marketing a business or creating content online for websites or social media.
Suitable for PAs, EAs, Office Managers, Marketing Assistants, Social Media Coordinators, as well as those involved in PR, event management, and promotion.
Pre-Requisites
There are no pre-requisites required before starting this course.
Outcome / Qualification etc.
By understanding how search engines and search engine optimisation work, you’ll see how to adapt your web pages and social media posts so they are more visible, more often.
Training Course Content
- Module 1 - Overview of SEO
- Module 2 - Keywords
- Module 3 - Link Building
Continuing Studies
If you're interested in a career in digital marketing then gaining indept insight into search engine marketing is a must. This course, with additional training, can provide a strong foundation for a career as a Social Media Coordinator, Digitial Marketing Specialist, or a career in Web Design.
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Pitman Training
Pitman Training enable businesses to upskill their people and teams to take advantage of changing technologies and ways of working. This is reflected in our range of digital skills programmes that go far beyond Pitman Training’s traditional strengths in Office...