Professional Training

CAM Foundation Diploma in Digital Marketing

Professional Academy, In Exeter (+5 locations)
Length
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
Length
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
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Course description

Professional Academy

CIM Diploma in Professional Marketing (Level 6)

The CAM Foundation Diploma in Digital Marketing: A distance or blended-learning course

CAM Foundation Diploma - can be completed in 9 to 24 Months and includes a 2 Day Workshop

This program is ideal for anyone hoping to advance their current understanding of marketing, specifically concerning the driving concepts and elements of digital marketing. Course material will prepare learners in an understanding of consumer behaviour in the digital realm, allowing learners to reinforce digital marketing efforts with more effective campaigns and communication.

A hands-on, practical learning solution

Upon completion of this foundation level course, delegates will have a full understanding of the factors influencing digital marketing plan and online marketing activity and best practices for various market research methodologies.

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Upcoming start dates

1 start date available

Start any time!

  • Self-Paced Online
  • Online

Suitability - Who should attend?

This CAM Foundation Diploma in Digital Marketing course is designed for junior or developing marketing professionals needing to advance their digital marketing capabilities and knowledge base.

Pre-requisites

In order to sit this course, participants will have:

  • Suitable competence in a marketing or marketing communications related role
  • A recognised UK degree or equivalent level 5 qualification
  • Relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing.

For more information on course suitability, please send an enquiry here.

Outcome / Qualification etc.

Successful completion of this program earn the CAM Foundation Diploma in Digital Marketing.

Training Course Content

The CIM Level 6 Diploma in Professional Marketing is comprised of three modules:

Marketing and Consumer Behaviour - The five elements

  • Marketing principles
  • Basic research principles
  • Communication, advertising and media - the marketing relationship
  • Consume behaviour
  • Channel behaviour

Digital Marketing Essentials

  • Campaign tools
  • Using campaign tools
  • Monitoring

Digital Marketing Planning

  • Online and traditional markeing concepts and applications
  • Online business models
  • Environmental factors impacting online activity and plans
  • Digital marketing mix
  • Developing a digital marketing plan

Expenses

The cost of The CAM Foundation Diploma in Digital Marketing training course is available from The Professional Academy.

This program can be completed in one of two ways:

  • Distance Learning: Supported Independent Learning
  • Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning

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