Professional Training

CAM Foundation Diploma in Digital Marketing (Media and Branding)

Professional Academy, In Exeter (+5 locations)
Length
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
Length
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
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Course description

Professional Academy

The 2-Day Diploma in Digital Media and Branding

The CAM Foundation Diploma in Digital Media and Branding: A distance or blended-learning course

CAM Foundation Diploma - can be completed in 9 to 24 Months and includes a 2 Day Workshop

This Diploma in Digital Media and Branding is intended for marketing professionals hoping to build upon knowledge and experience with a more detailed understanding of digital marketing. Course material takes learners through a number of both general marketing and digital marketing concepts, focusing on how to integrate both offline and online marketing campaigns effectively.

Learners are given a clear introduction into the core theories and elements of digital marketing, including applying digital consumer behaviour concepts to marketing communications campaigns, gaining an understanding of the digital tools and how best they can be applied and best practice for integrating both off and online campaigns for effective marketing and brand awareness.

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Upcoming start dates

1 start date available

Start any time!

  • Self-Paced Online
  • Online

Suitability - Who should attend?

This CAM Foundation Diploma in Digital Marketing (Media and Branding) course is intended for 

Pre-requisites

Participants will need to have fulfilled at least one of the below to sit this programme:

  • suitable competence in a marketing or marketing communications related role
  • any recognised UK degree or equivalent level 5 qualification
  • relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing

Non-native English speakers: evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

For more information on course suitability, please send an enquiry here.

Outcome / Qualification etc.

Successful completion of this program earn the CAM Foundation Diploma in Digital Marketing (Media and Branding).

Training Course Content

 The CAM Foundation Diploma in Digital Marketing (Media and Branding) is comprised of three modules:

Marketing and Consumer Behaviour - The five elements

  • Marketing principles
  • Basic research principles
  • Communication, advertising and media - the marketing relationship
  • Consume behaviour
  • Channel behaviour

Digital Marketing Essentials

  • Campaign tools
  • Using campaign tools
  • Monitoring

Principles of Mobile Marketing

  • Definitions and evolution of mobile marketing
  • Marketing opportunities using mobile technology
  • Plan and evaluate mobile marketing activities
  • Trends in mobile marketing

Expenses

The cost of The CAM Foundation Diploma in Digital Marketing (Media and Branding) training course is available from The Professional Academy.

This program can be completed in one of two ways:

  • Distance Learning: Supported Independent Learning
  • Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning

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