Professional Training

CAM Foundation Diploma in Digital Marketing (Metrics and Analytics)

Professional Academy, In London (+5 locations)
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
9 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
Leave your details so the provider can get in touch

Course description

Professional Academy

Digital Marketing Metrics and Analytics 2-Day Course

The CAM Diploma in Digital Marketing Metrics and Analytics

CAM Foundation Diploma - can be completed in 9 to 24 Months and includes a 2 Day Workshop

This diploma qualification is designed for professionals with some level of general marketing knowledge hoping to gain a better understanding of digital marketing, specifically within the scope of web analytics and social media marketing.

A Comprehensive Digital Marketing Diploma

Course learning in this 2-day program is broken into three main modules, providing delegates with an understanding of both general marketing and digital marketing concepts before moving on to web analytics and social media monitoring. This last module provides specific focus on the mediums and methods where web analytics and social media monitoring can be utilised and best methods for measuring and evaluating data.

Do you work at this organisation and want to update this page?

Is there out-of-date information about your organisation or courses published here? Fill out this form to get in touch with us.

Upcoming start dates

1 start date available

Start any time!

  • Self-Paced Online
  • Online

Suitability - Who should attend?

This CAM Foundation Diploma in Digital Marketing Metrics and Analytics course is designed for junior or developing marketing professionals needing to advance their digital marketing capabilities and knowledge base.


In order to sit this course, participants will have:

  • Suitable competence in a marketing or marketing communications related role
  • A recognised UK degree or equivalent level 5 qualification
  • Relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing.

Non-native English speakers: evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.

For more information on course suitability, please send an enquiry here.

Outcome / Qualification etc.

Successful completion of this program earn the CAM Foundation Diploma in Digital Marketing Metrics and Analytics.

Training Course Content

The CIM Level 6 Diploma in Professional Marketing is comprised of three modules:

Marketing and Consumer Behaviour - The five elements

  • Marketing principles
  • Basic research principles
  • Communication, advertising and media - the marketing relationship
  • Consume behaviour
  • Channel behaviour

Digital Marketing Essentials

  • Campaign tools
  • Using campaign tools
  • Monitoring

Web Analytics and Social Media Monitoring

  • Online Research
  • Web Analytics
  • Social Media Monitoring


The cost of The CAM Foundation Diploma in Digital Marketing Metrics and Analytics training course is available from The Professional Academy.

This program can be completed in one of two ways:

  • Distance Learning: Supported Independent Learning
  • Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning

Request info

Contact course provider

Before we redirect you to this supplier's website, do you mind filling out this form so that we can stay in touch? You can unsubscribe at any time.
Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.