Course description
The CAM Diploma in Digital Marketing Metrics and Analytics
CAM Foundation Diploma - can be completed in 9 to 24 Months and includes a 2 Day Workshop
This diploma qualification is designed for professionals with some level of general marketing knowledge hoping to gain a better understanding of digital marketing, specifically within the scope of web analytics and social media marketing.
A Comprehensive Digital Marketing Diploma
Course learning in this 2-day program is broken into three main modules, providing delegates with an understanding of both general marketing and digital marketing concepts before moving on to web analytics and social media monitoring. This last module provides specific focus on the mediums and methods where web analytics and social media monitoring can be utilised and best methods for measuring and evaluating data.
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Upcoming start dates
Suitability - Who should attend?
This CAM Foundation Diploma in Digital Marketing Metrics and Analytics course is designed for junior or developing marketing professionals needing to advance their digital marketing capabilities and knowledge base.
Pre-requisites
In order to sit this course, participants will have:
- Suitable competence in a marketing or marketing communications related role
- A recognised UK degree or equivalent level 5 qualification
- Relevant level 3 or above qualification e.g. CIM Professional Certificate in Marketing.
Non-native English speakers: evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
For more information on course suitability, please send an enquiry here.
Outcome / Qualification etc.
Successful completion of this program earn the CAM Foundation Diploma in Digital Marketing Metrics and Analytics.
Training Course Content
The CIM Level 6 Diploma in Professional Marketing is comprised of three modules:
Marketing and Consumer Behaviour - The five elements
- Marketing principles
- Basic research principles
- Communication, advertising and media - the marketing relationship
- Consume behaviour
- Channel behaviour
Digital Marketing Essentials
- Campaign tools
- Using campaign tools
- Monitoring
Web Analytics and Social Media Monitoring
- Online Research
- Web Analytics
- Social Media Monitoring
Expenses
The cost of The CAM Foundation Diploma in Digital Marketing Metrics and Analytics training course is available from The Professional Academy.
This program can be completed in one of two ways:
- Distance Learning: Supported Independent Learning
- Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning