Course description
The CAM Foundation Diploma in Marketing Communications: A 15 month distance or blended-learning course
This is an in-depth qualification exploring the marketing communications mix and its application for building customer relationships and brand development including characteristics, strategies and constraints. Participants will gain a clear understanding of the overall role of the market communications professional, along with one of the highest valued industry qualifications available.
Upon completion of this programme, delegates will be prepared to:
- Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
- Demonstrate the skills needed to devise, execute and analyse a PR plan
- Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database
- Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
- Understand the role and the importance of integrating all media (including digital) in effective marketing
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Upcoming start dates
Suitability - Who should attend?
This CAM Foundation Diploma in Marketing Communications is intended for anyone with previous marketing knowledge hoping to develop or pursue a marketing communications role.
Pre-requisites
This requires the following of delegates:
- suitable competence in a marketing or marketing communications related role
- a recognised UK degree or equivalent level 5 qualification
- a relevant level 3 or above qualification.
Non-native English speakers: evidence of at least IELTS level 6.5 or Trinity ISE III/IV will also be required.
For more information on course suitability, please send an enquiry here.
Outcome / Qualification etc.
Successful completion of this program earn the Diploma in Marketing Communications from The CAM Foundation.
Training Course Content
The The CAM Foundation Diploma in Digital Marketing Communications is comprised of three modules:
Marketing and Consumer Behaviour - The five elements
- Marketing principles
- Basic research principles
- Communication, advertising and media - the marketing relationship
- Consume behaviour
- Channel behaviour
Public Relations
- Dealing with different customers and the wider business environment
- Identifying effective tools, techniques and channels suited to the message
Direct Marketing and Sales Promotion
- Operational level development
- Managing databases and campaigns
- Legal and regulatory constraints
Advertising
- Develop and managed advertising processes
- Develop strategies
Integrated Media
- Assessing media opportunities
- Characteristics, selection, planning and meassures
Reviews
Average rating 5
Expenses
The cost of The CAM Foundation Diploma in Marketing Communications training course is available from The Professional Academy.
This program can be completed in one of two ways:
- Distance Learning: Supported Independent Learning
- Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning
A big thanks to you for the online tutorials and for being so patient with me when I was either interrupted by my toddler or technological hitches! Clearly the extra tuition did...