Course description
The Rcademy Certificate in Public Diplomacy Course is specially curated to provide attendees valuable insights into the foundations of public diplomacy. The course examines critical issues and challenges experts face in developing effective public diplomacy strategies. The course covers recent trends in diplomatic education and how to adapt to these trends in our ever-changing world. Focus is given to the limitations of public diplomacy, the role of public diplomacy in international and diplomatic relations, and the relationship between public diplomacy and cultural diplomacy.
What are the techniques of public diplomacy?
Public diplomacy is generally regarded as an aspect of international relations that defines interactions between state and non-state structures. The term was first used in 1965 by revered diplomat Edmund Gullion. It covers aspects of international relations beyond conventional diplomacy, shaping public opinions on governments and interest groups. It also examines public awareness of international affairs and how they impact local policies.
Upcoming start dates
Suitability - Who should attend?
Who should attend?
This Rcademy Certificate in Public Diplomacy Course is designed for learners who want to understand the rudiments of public diplomacy, its principles, and its procedures. The following personnel should take the course:
- Public relations managers are responsiblefor developing and maintaining a favorable public image for an organization or client
- Brand managers are taskedwith ensuring that present and future customers will accept a company’s services, product lines, and products
- Embassy personnel involvedin international relations and communication that offers opportunities to represent one’s organization or nation
- Marketing professionals taskedwith finding the most effective methods for attracting clients and generating cash for their businesses
- Diplomatstasked with maintaining good relations between states, representing the interests of their nations, and gathering and preparing reports on information that affects their country’s interest
- Strategy managers are chargedwith developing and implementing business visions and agenda
- Social media managers arecharged with monitoring an organization’s communications with the public by executing social media content strategies
- Professionalsinvolved in the field of international relations, including ministries, consulates, and embassies
- Every other person interested in learning about public diplomacy, its practice, and procedures
Outcome / Qualification etc.
The Rcademy Certificate in Public Diplomacy Course is produced to help attendees achieve the following outcomes:
- Learn the basics of public diplomacy, its practice, key features, and procedures
- Understand how to evaluate different techniques for public diplomacy and how to recognize workable and realistic for different situations
- Learn how to plan an effective public diplomacy strategy and how to measure the success or failure of such a strategy
- Learn how to evaluate the impacts of public diplomacy programs
- Recognize emerging issues in the field of public diplomacy
- Understand the similarities and differences between public diplomacy and cultural diplomacy
- Learn how to develop strategies for country image-building activities based on obtainable best practices
- Recognize the main elements and foundations of public diplomacy
Training Course Content
Module 1: Introduction to Public Diplomacy
- Overview and definition of terms
- The Role of public diplomacy
- The theories of public diplomacy
- Structures of public diplomacy
- Techniques of public diplomacy
- Best Practices in public diplomacy
- Digital public diplomacy
Module 2: Stages of Public Diplomacy Campaigns
- Positioning
- Setting out objectives
- Defining your strategy
- Tactics
- Running your campaign
- Measuring results
Module 3: The Bright and Dark Sides of Digital Public Diplomacy
- Digital tools of public diplomacy
- Network of networks
- The 5G conspiracy theory
- Coping with digital misinformation in multicultural contexts
- Relationships of Influence
- Methods of countering digital propaganda
Module 4: Factors Impacting Public Diplomacy Campaigns
- Social factors
- Legal factors
- Information and access to information
- Economic and financial obstacles
- Environmental constraints
- Political factors
- Technological
- Limitations of public diplomacy
Module 5: Importance of Public Relations Campaigns
- Increased visibility
- Reduced advertising and marketing costs
- Reminder of expertise
- Increased credibility
Module 6: Nation Branding
- The nation as a brand
- Public diplomacy as a tool for nation branding
- The nation as a responsible actor
- The dual mandate
- Conflict, collaboration, and competition
- The Anholt Nation brand index
- The good country equation and the MARSS model
- Challenges to Nation branding
Module 7: Components of Public Diplomacy Campaigns
- Media programs
- Advertising
- Contributed articles and editorials
- Target audience
- Designing your key message
- Sponsorships
- Media releases
Module 8: Cultural Diplomacy and Public Diplomacy
- The similarities and differences between public and cultural diplomacy
- Cultural diplomacy and soft power
- Transnational cultural relations
- Cultural cooperation
- Cultural diplomacy and culture
- Grassroots international cultural relations
- International organizations
- Private actors in cultural diplomacy
Module 9: Public Diplomacy and International Relations
- How public diplomacy can boost or damage the national image
- Using diplomatic initiatives to boost tourism
- Exploiting the nation’s brand
- Defense Diplomacy and its Role in Enhancing the national brand
- Public diplomacy as a tool for encouraging exports and local investment
Module 10: Towards the Good Country
- The good generation
- The movement of nations
- The good country index
- Measuring the Success of public diplomacy
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...