Course description
IBT Level 3 Certificate in Public Relations
IBT Certificate in Public Relations aims to improve the career of individuals in public relations by studying the fundamentals and role of PR in business development. The course focuses on guiding individuals to improve their professional skills and talents for accomplishing professional growth in managing public relations. Additionally, the course also enhances the knowledge level of learners on enhancing the public relations of the organisation. By studying this course, the learner will be able to improve the customer relationship, investor relationship, supplier opinion and public relationship.
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Upcoming start dates
Suitability - Who should attend?
- Learners aged 16 years and over and
- A level 2 qualification in business or a related vocational area or
- A standard of literacy and numeracy supported by a general education equivalent to four GCSEs at grade A*-C or
- Level 2 qualifications or related work experience
- International students whose first language is not in English; they will need to have a score of 5.5 or above in IELTS Examination or equivalent. Students can alternatively take English test conducted by IBT Qualifications' approved centres.
Outcome / Qualification etc.
- To study the role of the PR professional and the importance of public relations in an organisation
- To understand various tools and techniques that enhance the Public Relations of the firm in the modern business world
- To analyses the roles and tasks of PR manager on improving the Public Relations of the firm
- To understand the significance of corporate media relations, human resource development and corporate planning
- To understand the significance of Public Relations planning for enhancing Public Relations
- LO6: To study the importance of Public Relations materials for improving the PR in business
Training Course Content
Unit1- Introduction to Public Relations
This Unit covers the basic aspect and understanding of various activities conducted by a company to promote and protect the company portfolio, its products and policies among the public. it aims to manage public opinion of the organisation.
Unit2- Understanding the significance of PR in business
This Unit emphasizes on how to understand the public interest to keep up with the good will of the company. Keeping good working and client relationship is always the key to success.
Unit3- Roles and tasks of PR professionals
The Unit provide in depth and vast understanding of how an PR Professional should portray him/herself in any organisation. Learners get to understand and learn the strategies and smart techniques in becoming a successful PR Personnel.
Unit4- Public relations planning
Researching, Planning is the first step to take into consideration prior executing a action plan. Promotional activities is always very challenging and new trends needs to be implemented from time to time in the growing market. This Unit helps the learners to achieve this goal.
Unit5- Public relations planning in the business sphere
Good business relations is very essential for successful business. It is the success mantra for any organisation. A good PR team plays the key role in bringing up profit and succes. This Units helps to understand the fundamentals of the same.
Unit6- Importance of Public Relations materials
Public relation materials simply means the modes that can be used for smart marketing to boost the company's name in the very demanding market. It can be adapting smart techniques and online/social media, press releases and other promotional activities. This Unit takes you through the importance of the same.
Course delivery details
School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.
We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.
The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Classes. Learners enrolled at SBTL on blended learning are offered a block delivery of online live classes, which can be booked in advance on their convenience at additional cost. These live classes are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.
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Expenses
- Course price for Online learning: £311.52
- Course price for Blended learning: £608.52