Course description
This is a six month, degree level course which focuses on how to use words to persuade or promote. It introduces you to a style of writing that talks directly to its readers and uses all its resources to get them to do something or think about something that they otherwise wouldn't.
Every organisation uses persuasive writing to communicate its function and services. Being able to analyse and understand how persuasive writing works, the techniques it uses, adjusting tone, commanding attention, and crafting a persuasive argument, are key skills for any professional writer.
You will be offered a range of techniques to use to make your writing more compelling and convincing.
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