Course description
The "Define Your Total Experience Strategy" workshop is a 2-4 day immersive program designed to help leaders connect their employee and customer experience strategies. Through a combination of interactive sessions, group exercises, and discussions, participants will gain a deep understanding of the key components of a successful total experience strategy. The workshop will provide them with the knowledge and tools necessary to define an aspirational vision, identify differentiators, establish measurable metrics, and develop an actionable plan for bringing the experience to life. Pre-workshop assignments will be provided to ensure participants are prepared for productive discussions during the workshop.
*Please note that this is an indicative intervention and will be tailored to your specific needs.
Upcoming start dates
Suitability - Who should attend?
Target Audience
Senior Managers, VP’s, Directors
Admission Requirements
This intervention is best suited for those who have the capacity to be:
- Open to Change
- Willing to experiment with ideas
- Able to reflect and acknowledge mistakes
- Willing to listen to what others say with a sense of inquisitiveness and humility
- Open to learning
- Focused on the future rather than the past
- Able to adapt a style to the requirements of the situation
Outcome / Qualification etc.
Learning Objectives
- Define the aspirational customers and employees
- Define the experience vision, differentiators, and success criteria for the experience strategy
- Define the key elements of an experiential mindset
- Develop an actionable strategy for connecting employee and customer experience
- Equip participants with the tools to undertake similar strategy creation workshops in the future
Workshop Learning Outcomes
- Clearly defined aspirational customers and employees
- Articulated experience vision manifesto
- Identified differentiators for both customers and employees
- Established success criteria and experience metrics
- Developed an actionable plan for bringing the total experience to life
Training Course Content
Day 1:
- Introduction and Workshop Objectives
- Understanding the Importance of Total Experience Strategy
- Exploring the Aspirational Customers and Employees
- Defining the Experience Vision Manifesto
Day 2:
- Recap of Day 1
- Identifying Differentiators for Customers and Employees
- Establishing Success Criteria for the Experience Strategy
- Introduction to Experience Metrics
Day 3:
- Recap of Day 2
- Deep Dive into Experience Metrics
- Developing a Plan for Bringing the Experience to Life
- Actionable Steps for Implementation
Day 4:
- Recap of Day 3
- Group Presentations and Feedback
- Review of Tools and Resources for Future Workshops
- Workshop Conclusion and Next Steps
*Please note that this is an indicative intervention and will be tailored to your specific needs.
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Action and Theory - Leadership Coaching and Training for a Range of Sectors
Dedicated to providing quality bespoke and coaching intervention techniques for professionals to improve their personal effectiveness and leadership skills, Action and Theory has been developing and executing strategy solutions since 2011. With a range of training solution formats, Action and Theory...