Professional Training

Know Your Customer

PTP Training & Marketing Ltd, Online (+7 locations)
1 day
1 day
Leave your details so the provider can get in touch

Course description

Know Your Customer

The ability to understand your customer is essential for every successful business to enable it to grow. This inspirational and interactive course gives you the skills, tips and knowledge to ensure you genuinely know what your customer wants and needs and how to deliver it so that they become your best ambassadors.

CPD Value 5.5 Hours

Outcome / Qualification etc.

  • Understand precisely who your customer is, and the best ways to ensure you know exactly what they want and require from your organisation.
  • How to build a successful rapport with new or existing clients and how to ensure they remain loyal.
  • The three essential skills you need to genuinely know your customer.
  • Look at successful companies who really know their customers and see how they have grown through self-development and consistency.
  • Questionnaires, feedback forms and social media. What works best in establishing what your customer really wants.
  • Develop a practical and inspirational action plan to transform your business by really getting to know your customer.

Training Course Content

  • 9.30 – 10.00: Coffee and Intro.& How well do you know your business?
  • 10.00 – 10.30: Let’s profile our existing customers. Who are they, where do they come from and what do you think they want?
  • 10.30 – 11.15: What are our competitors doing? What can we learn?
  • 11.15 – 11.30: Coffee break
  • 11.30 – 12.15: Communication skills with our customers. How do we find out their needs?
  • 12.15 – 12.45: Effective questioning techniques. Three essential skills of knowing the customer. Questioning, Listening, Action.
  • 12.45 – 13.45: Lunch
  • 13.45 – 14.45: Developing feedback forms that your customers will actually want to complete. Acting on feedback.
  • 14.45 – 15.45: Case studies.& Look what others have achieved.
  • 15.45 – 16.45: Developing an Action Plan for changes you can make to increase customer satisfaction by really knowing your customer.
  • 16:45 – 17:00 Summary and Action Plan agreed

Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.


Fee includes all course materials, Participant packs, certification and lunch

Request info

Contact course provider

Fill out your details to find out more about Know Your Customer.

  Contact the provider

  Get more information

  Register your interest

Country *

reCAPTCHA logo This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PTP Training & Marketing Ltd
PTP House
102 Brook Street
LE12 6TU Wymeswold Leicestershire

PTP: Practical Training for Professionals - leading provider of sales and management training in the UK

PTP - Practical Training for Professionals, have been delivering practical, hands-on training courses to professionals in the UK since 1991. PTP provide training course in several formats: in-house training, on a 1-2-1 basis or as public courses in more venues...

Read more and show all courses with this provider