Course description
Does the idea of working within tourism and helping customers to reach their dream destination leave you feeling inspired? With a forecasted 250,000 additional jobs expected to be supported by tourism in the next 10 years, making your mark in this industry could prove beneficial to your future career prospects.
Upcoming start dates
Training Course Content
Unit 1: Introduction to the Tourism Industry
- What is tourism?
- History of tourism
- Mass tourism
- Threats to tourism
- Tourism trends
Unit 2: Planning for Tourism
- Tourism and the UK economy
- Public sector
- Regional development agencies
- Local government
- Planning
- Feasibility studies
Unit 3: Passenger Transport
- Trains
- Cars
- Coaches
- Cruise ships
- Passenger ferries
- Air transport
- Types of airlines
- Deregulation
- Airline infrastructure
- Environmental impacts of airlines
Unit 4: Responsible Tourism
- What is responsible tourism?
- Types of responsible tourism
- The impacts of tourism
- Tourism development planning
Unit 5: The Management of Visitor Attractions
- The importance of visitor attractions
- Types of visitor attractions
- What makes a visitor attraction appealing?
- Visitor satisfaction
- Types of visits
- Design and technology
- Ownership of visitor attractions
- Funding visitor attractions
- Why is the public sector important?
Unit 6: Tourism Marketing
- Creating a tourism strategy
- Identifying the tourist product
- Market research
- Market segmentation
- The marketing mix
- How to evaluate a product
Course delivery details
Split into 6 units, every element of this course is designed to expand your knowledge and understanding of Tourism, so you can confidently lead a team and ensure maximum satisfaction for customers.
This course is assessed using a series of written assignments that are designed to test your knowledge of the course syllabus. These will need to be submitted to your personal tutor for marking, whereupon they will supply you with valuable advice and feedback. No external examinations are required.
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Association of Learning
Get qualified from the comfort of your own home. There’s no better time to rediscover yourself and be your best. Join the thousands of students who have upskilled and gained a recognised qualification from home, with our flexible courses designed...