Course description
SQA Diploma in Digital Marketing Level 6
This SQA Diploma in Digital Marketing Level 6 apprenticeship will give learners a solid foundation of knowledge needed to market products or services using various channels to reach consumers. Typically, this type of marketing can involve the use of Search Engine Optimisation (SEO), email marketing, social media marketing and leveraging the power of mobile devices.
The primary role of a digital marketer is to use their communication skills, creativity, innovation, IT ability and knowledge of new media to design, build and implement digital campaigns to drive customer acquisition, customer engagement and retention.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.
Upcoming start dates
Suitability - Who should attend?
Entry requirements
None, although this may differ per employer
Training Course Content
- Fundamental skills of digital marketing
- Social media and other marketing channels
- Measuring your return on investment
Top 10 Awards
Top 10 Winner - 2023
We're delighted to announce that Babington is a winner in our Top 10 Digital Marketing Courses 2023 category.
Each year, we select the Top 10 most popular courses on our site in some of the most popular categories to make it easier for our users to find the right course for them - so you can book with confidence.
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Babington Group
Babington exists to develop better futures: for organisations, individuals, and society. We help organisations solve challenges around talent acquisition, upskilling, and reskilling to support growth and drive performance. We help individuals develop skills and realise their dream careers – from...