Course description
This Apprenticeship provides the breadth and depth of skills and knowledge needed for employment in Digital Marketing.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Upcoming start dates
Suitability - Who should attend?
Who is this course suitable for?
This Apprenticeship allows learners to gain broad-base training in the chosen occupational area as well as providing a good knowledge base of the sector as a whole, and work experience that leads to competency in the work place and transferable skills relating to Digital Marketing.
Outcome / Qualification etc.
Knowledge
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
- Understands and responds to the business environment and business issues related to digital marketing and customer needs
- Understands and follows digital etiquette
- Understands how digital platforms integrate in to the working environment
Behaviours
Written communication:
Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
Research
Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
Technologies
Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
Data
Reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer Service
Responds efficiently to enquiries using online and social media platforms
Problem Solving
Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms
Training Course Content
These are the personal attributes and behaviours expected of all Digital Marketers carrying out their roles
- Logical and creative thinking skills
- Analytical and problem solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain productive, professional and secure working environment
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Kiwi Education LTD - Apprenticeship Training
Kiwi is an independent Southampton based training provider which delivers a wide variety of programmes designed to enable people to reach their full potential. Delivering Commercial Training & Apprenticeships in Green skills, Accountancy, Management and HR. Kiwi works with employers...