Course description
Digital Marketer
Your role as a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms.
A digital marketer will typically be working as part of a team, in which they will have the responsibility of executing an overall marketing plan or campaign.
Upcoming start dates
Outcome / Qualification etc.
Knowledge
- Principles of Coding
- Basic Marketing Principles
- Customer Lifecycle
- Customer Relationship Marketing
- Effective Teamwork
- Digital and Social Media Strategies
- Social Media Platforms
- Business Environment
- Digital Etiquette
- Digital Security
Skills
- Written Communication
- Research
- Technologies
- Data
- Customer Service
- Problem Solving
- Analysis
- Implementation
- Use of Digital Tools
- Operating Effectively
Behaviours
- Creative Thinking
- Takes Responsibility
- Initiative
- Organised
- Stakeholder Engagement
- Effective Communication
- Professional and Secure Working Environment
Training Course Content
- Level 3 Certificate in the Principles of Online and Offline Marketing
- Level 3 Award in the Principles of Coding
- Google Analytics
- Portfolio of Evidence
- Off-the-Job Training
- Level 2 Functional Skills Maths - if required
- Level 2 Functional Skills English - if required
Course delivery details
Summative Portfolio
- Collection of evidence from real-work projects completed on-programme and covering all KSBs set out in the standard
- Portfolio evidence should demonstrate on programme learning being applied in a holistic and coherent way
- Evidence submitted should be a showcase of the apprentice’s very best work
- Wherever possible, the summative portfolio should be an e-Portfolio or alternate electronic platform
- Portfolio of evidence is assessed and graded by the independent assessor against the KSBs of the standard
Synoptic Project
- Project is selected from a bank of end point assessment organisation business-related project scenarios
- The project is completed after Gateway and typically takes 4 days to complete
- The project must be completed off-the-job and in a controlled environment, which can be the employer’s premises
- Apprentices must document their assumptions and to highlight the consequences of those assumptions – enabling them to show their understanding of commercial pressures, and the application of their thinking and problem-solving skills
- EMPLOYER REFERENCE
- Usually submitted at Gateway along with the portfolio of evidence
- The employer reference should provide a clear account of the employer’s views of the quality of the apprentice’s work
- The employer reference should contain no reference to gradings or ratings
Interview
This is a structured two-way conversation between the apprentice and the independent assessor, focusing on the summative portfolio and synoptic project
The interview will cover:
- The work submitted in the summative portfolio
- The work produced in the synoptic project
- The standard of the work produced
- The approach taken whilst completing the work
The duration will be a minimum of 120 minutes
Why choose CT Skills
The average completion rate throughout other training providers sat at 51%. However, we achieved over 10% higher sitting at 61.8%!
94% of our learners would recommend CT Skills.
We are graded ‘Good’ by Ofsted and were also graded 4 stars out of 4 (Excellent) by our employer partners on the government’s Find Apprenticeship Training website in 2022!
Continuing Studies
- Digital Marketing Assistant
- Digital Marketing Executive
- Campaign Executive
- Social Media Executive
- Content Co-ordinator
- Marketing Assistant
- SEO Executive
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CT Skills
Here at CT Skills, we work with the Department for Education to provide nationally recognised qualifications that meet the needs of you, your company, and your industry. We are graded ‘Good’ by Ofsted and are an official apprenticeship provider for...