Course description
This event planning course will introduce learners to the skills that are required to plan, organise and evaluate events by developing their skills and knowledge. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
When you click ‘Apply Now’ you will be taken to an external site, you may be required to search for this course using the navigation tools, once found you can click ‘Apply now’ and start your application.
When you click ‘Apply Now’ you will be taken to an external site, you may be required to search for this course using the navigation tools, once found you can click ‘Apply now’ and start your application.
Upcoming start dates
Choose between 4 start dates
Suitability - Who should attend?
Outcome / Qualification etc.
Training Course Content
Unit 1: Planning an event
- Section 1: The extent of the events industry
- Section 2: The scope of the event planner role
- Section 3: Planning an event
- Section 4: Planning for contingencies
- Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event
- Section 1: The importance of review and evaluation
- Section 2: The sources of information available for evaluating an event
- Section 3: The range of tool available for event evaluation
- Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning
- Section 1: Understand why market research is important
- Section 2: The methods and resources available for marketing
- Section 3: Planning the marketing of an event.
Unit 4: Planning human resources for events
- Section 1: Understand how an event is managed
- Section 2: Understand the team which contribute to an event
- Section 3: Understand the human resource requirements for an event.
Unit 5: Communication and customer service for events
- Section 1: Understand the importance of communication at events
- Section 2: Understand equality and diversity in relation to events
- Section 3: Understand why customer service is important at an event
- Section 4: Produce guidance on expected standards of customer service for staff use.
Expenses
Free course
Continuing Studies
On completion of the course you will receive a certificate along with newly developed knowledge and skills.
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Cambridge Regional College
Kings Hedges Road
CB4 2QT Cambridge Cambridgeshire
Cambridge Regional College
Our mission is to transform lives and create prosperity by delivering technical and professional education that meets the needs of students, employers and communities in Cambridgeshire. Cambridge Regional College is the largest further education college in the East of England...
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