Course description
Identify the key elements that contribute to the successful establishment of a global brand.
Building a strong and recognisable brand is crucial in the highly competitive worlds of sport and business. This masterclass will equip participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.
This masterclass offers unrivalled insight and access to industry experts and has been tailored to provide an immersive learning experience for those seeking to gain a comprehensive understanding of the key principles and strategies involved in growing a global brand by exploring this topic through well-crafted subjects that provide unique insights into the industry.
Upcoming start dates
Suitability - Who should attend?
Masterclasses are open to any individuals looking to develop fresh perspectives and understanding of the key principles and strategies involved in growing a global brand.
Whether you are just starting your career journey or are well established within your sector, this immersive masterclass will offer you a learning experience that will be beneficial to both your professional and personal development.
We welcome any individuals who are:
- 18 years of age and older.
- Current working professionals in the industry.
- Currently studying for or graduated with a related qualification.
- Aspiring for a career within the sector.
- Interested in the sports branding and marketing.
Outcome / Qualification etc.
- Identify the key elements that contribute to the successful establishment of a global brand.
- Analyse and understand market trends, competitor strategies and emerging opportunities that inform brand positioning.
- Understand the role of storytelling in shaping a brand’s identity.
- Understand the importance of localisation while maintaining a global brand image.
- Develop strategies to build brand awareness in different markets.
- Understand the evolving role of stakeholders, including customers, employees, investors, and communities, in shaping a brand’s reputation.
- Enjoy a unique level of access to people of prominence in and around the sports industry.
- Establish new relationships and expand your professional network.
- Gain practical knowledge and insight that can be applied in your workplace and career.
- A certificate from City Football Leadership Institute upon successful completion of the masterclass.
Training Course Content
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An introduction to growing a global brand
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Conducting market research and analysis
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Harnessing the power of storytelling
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Expanding global presence
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Managing customer experience
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Scaling and leveraging a global brand
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The future of stakeholder engagement
Course delivery details
Masterclass Delivery
Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the two separate January and May 2024 Growing Global Brand masterclasses below.
All live virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
Expenses
The course cost is £750 Exclusive of Tax
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City Football Leadership Institute
Alongside our partners at City Football Group, our variety of programmes offer invaluable insight, bespoke education, and unrivalled access for those aspiring to excel within the sport industry and beyond. It is important for those either looking to take their...