Course description
Brand isn't just about creating a name, symbol or design that identifies and differentiates a product or company. Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets.
On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.
Upcoming start dates
Suitability - Who should attend?
- Brand Managers
- Heads of Brand
- Marketing Managers
- Marketing Directors
- Product Managers
- Graphic Designers
- Designers
Outcome / Qualification etc.
- Brand Managers
- Heads of Brand
- Marketing Managers
- Marketing Directors
- Product Managers
- Graphic Designers
- Designers
Why choose London Training for Excellence
Over 300 bespoke courses are on offer in more than 30 locations worldwide
Over 75,000 hours experienced and qualified lecturers
100% satisfaction guarantee
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...