Course description
Building Brand Identity and Brand Strategy Management
Brand isn't just about creating a name, symbol or design that identifies and differentiates a product or company. Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets.On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.
Suitability - Who should attend?
Brand ManagersHeads of BrandMarketing ManagersMarketing DirectorsProduct ManagersGraphic Designers Designers
Outcome / Qualification etc.
Brand ManagersHeads of BrandMarketing ManagersMarketing DirectorsProduct ManagersGraphic Designers Designers
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...