Course description
Leading the Modern Day Business Specialization
The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.
This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.
The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
What you will learn
- How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
- What design thinking is and when to use it
- Instrument relevant, actionable analytics into your product program
- How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes
Skills you will gain
- Marketing
- Business Strategy
- Leadership And Management
- Storytelling
- Innovation
- Technology Disruption
- Digital Trends
- Competitive Lifecycle
- Digital Strategy
- Strategic Management
- Strategic Thinking
- Design Thinking
Training Course Content
- Digital Transformation
- Design Thinking for Innovation
- Digital Product Management: Modern Fundamentals
- Customer-Centric IT Strategy
Course delivery details
This course is offered through BCG, a partner institute of Coursera.
Suggested pace of 2 hours/week
Expenses
Please visit the Institute website for more information about tuition fees