Course description
Meta Marketing Analytics Professional Certificate
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.
You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
What you will learn
- Collect, sort, evaluate, and visualize marketing data
- Summarize and analyze data using marketing analytics methods
- Design experiments and test hypotheses to evaluate advertising effectiveness
- Use Meta Ads Manager to test ad effectiveness and evaluate the results
Skills you will gain
- Marketing Strategy
- Data Analysis
- Marketing Mix Optimization
- Statistics for Marketing
- Advertising Effectiveness Evaluation
- Marketing
- Digital Marketing
- Python Programming
- Tableau Software
- Data Visualization (DataViz)
- Statistical Analysis
- Linear Regression
Training Course Content
- Marketing Analytics Foundation
- Introduction to Data Analytics
- Statistics for Marketing
- Data Analytics Methods for Marketing
- Marketing Analytics with Meta
- Meta Marketing Science Certification Exam
Course delivery details
This course is offered through Meta, a partner institute of Coursera.
Under 4 hours of study a week
Expenses
Please visit the Institute website for more information about tuition fees