Course description
Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.
The programme has been designed in two parts. Part 1 enables students to gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. In addition, students cover specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.
On successful completion of Part 1 students are qualified to progress onto Part 2, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation. By completing both parts, students will achieve both the MSc and the CIM Marketing Leadership Programme (Level 7).
Businesses can use apprenticeship levy funding to cost-effectively develop employee marketing and leadership knowledge and skills enabling them to apply best practice and be more effective within their organisation. Students gain leading-edge insights into marketing and leadership that can be applied directly within their organisation and are able to think more strategically about marketing management and leadership.
Our Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.
Suitability - Who should attend?
Who is it for?
- Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
- Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
- Second career professionals seeking a change into marketing and leadership positions.
- Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.
Training Course Content
Modules
- Understanding Markets and Competitors
- Organisational Behaviour for Leaders
- Understanding Customers
- Value Propositions
- Growth and Innovation
- Customer Relationships and Delivery Channels
- Marketing Communications
- Accounting and Finance
- Evaluating Marketing Effectiveness
- People Management and Leadership
- Leading Change
Course delivery details
The Cranfield Senior Leader Apprenticeship+ Marketing and Leadership MSc is delivered in two parts:
- Part 1: 11 modules are studied over a 15-month period. During this time, students build their portfolio of work-based evidence with support from their employer and their Cranfield Apprenticeship Tutor. Students also have peer coaching alongside their studies. This concludes with an End-Point Assessment (EPA), completed over a five-month period, which includes the student’s Strategic Business Proposal, supported by their employer.
- Part 2: Progression to the Marketing and Leadership MSc over a further six-month period including an individual consulting proposal and an actionable project-based thesis.
On application you will be enrolled onto Part 1 of the programme and begin your studies. Throughout the course you will have regular communication with your Course Director to discuss your progression choices on to Part 2 and full completion of the Senior Leader Apprenticeship+ Marketing and Leadership MSc.
Course delivery
Part 1 taught modules are mapped to the Senior Leader Apprenticeship Standard (SLA). These are assessed through assignments that relate to a wide range of marketing and management themes. Part 2, the written thesis project, is written individually and submitted at the end of the course.
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Cranfield University
Cranfield is a specialist postgraduate university that is a global leader for education and transformational research in technology and management. We have many world-class, large-scale facilities, including our own global research airport, which offers a unique environment for transformational education...